Marketing Analyst

Description

Job Summary: Ensure marketing strategies align with business objectives, generating qualified leads and contributing to the company's sustainable growth. Key Highlights: 1. Focus on strategic planning and execution of marketing campaigns. 2. Integration with sales and CX teams to optimize the customer journey. 3. CRM optimization, data analysis, and marketing and sales automation. **Job Mission** Ensure marketing strategies align with business objectives, generating qualified leads, improving performance metrics (CAC, ROI, conversion), and contributing to the company's sustainable growth. **Key Responsibilities** **Planning and Strategy** * Develop and execute monthly planning. * Define funnel-based campaigns (top, middle, and bottom of funnel). * Create action and promotional campaign timelines. * Support leadership with strategic analyses and recommendations. **Content and Communication** * Plan content topics and campaigns. * Produce or guide copywriting for ads, WhatsApp, e\-mail, and social media. * Ensure communication aligns with brand positioning. * Support branding and institutional campaign requests. **Integration with Sales and CX** * Collaborate with SDRs, sales, and CX teams to improve the customer journey. * Create sales support materials (scripts, messages, presentations). * Analyze customer feedback to optimize campaigns. * Ensure consistency between marketing promises and operational delivery. **CRM, Data, and Automation** * Operate and optimize the CRM (e.g., Pipedrive or similar). * Create and monitor marketing and sales automations. * Ensure lead data organization, quality, and analysis. * Generate weekly and monthly performance reports. **Success Metrics (KPIs)** * Volume and quality of generated leads. * Reduction in CPL and CAC. * Increased funnel conversion rate. * Campaign ROI. * Engagement and growth of digital channels. * Timely execution and adherence to planning deadlines. **Technical Requirements** * Degree in Marketing, Advertising, Business Administration, or related fields. * Proven experience as a Marketing Analyst. * Experience with paid traffic (a plus). * Proficiency in metrics and data analysis. * Experience with CRM. * Knowledge of copywriting and sales funnels. **Behavioral Requirements (Soft Skills)** * Analytical and data-driven mindset. * Organizational and priority management skills. * Strong communication and teamwork abilities. * Ability to work under targets and deadlines. * Strategic thinking combined with execution capability. **Preferred Qualifications** * Experience in financial services or healthcare businesses. * Experience in high-performance, rapidly growing environments. * Knowledge of WhatsApp automation and conversational funnels. * Experience managing vendors and freelancers. * Paid traffic