Senior Paid Traffic Analyst

Description

Job Summary: Responsible for creating, executing, and optimizing digital and offline campaigns, monitoring KPIs, and collaborating with BI and CRM teams for audience segmentation and testing. Key Highlights: 1. Digital and offline campaign optimization 2. Focus on lead generation and customer acquisition 3. Strategic partnership with BI and CRM teams You will be responsible for creating, executing, and optimizing digital campaigns across platforms such as Google, Meta, LinkedIn, and others, with a focus on lead generation and customer acquisition. You will plan offline media initiatives and coordinate their execution with the brand team and local partners. You will also monitor on- and offline campaign KPIs, ensuring accurate performance measurement and real impact assessment of initiatives. Additionally, you will prepare briefings, define objectives, analyze performance, and provide support. You will collaborate closely with BI and CRM teams to ensure proper audience segmentation, conduct tests, and continuously track results. Hard Skills * Bachelor’s degree in Advertising, Marketing, Business Administration, Engineering, Communications, or related fields. A postgraduate degree in Media, Growth, or Digital is a plus; * Experience in national companies (franchises, physical retail networks, healthcare, education) or agencies serving multi-unit clients is desirable; * Planning, execution, and optimization of multichannel campaigns on digital platforms, including Meta Ads, Google Ads (Search, Display, YouTube), LinkedIn Ads, TikTok Ads, Kwai Ads, and other relevant market platforms; * Experience in offline media, including planning, execution, and measurement of radio, OOH (outdoor, busdoor), and TV campaigns; * Management and coordination of agencies and local vendors, focused on results, operational quality, and strategic alignment; * Advanced interpretation of core growth KPIs, such as CAC, ROAS, CPL, LTV, CTR, and offline media incrementality metrics; * Proficiency in data measurement and visualization tools; * In-depth knowledge of tagging, tracking, pixel configuration and validation, UTMs, and events to ensure data integrity across digital and offline campaigns; * Ability to conduct A/B tests, advanced audience segmentation, and statistical analysis to validate hypotheses in paid media; * Integration and analysis of multichannel data, combining insights from media platforms, CRM, and BI systems for continuous campaign optimization; * Familiarity with automation and remarketing tools; * Practical knowledge and application of growth hacking strategies, including rapid experimentation, personalization, automation, A/B testing, and data-driven analysis to accelerate results and identify innovative acquisition opportunities. Soft Skills Analytical; Organization and prioritization skills; Teamwork. Benefits: Hybrid work model: 2 days per week in the office. Meal allowance of BRL 27.50 per workday; Gym membership fully covered by the company; Transportation allowance (VT); Life insurance. Additional Information: Employment type: CLT (Consolidation of Labor Laws). Minimum Education: Bachelor’s degree