Job Summary: Coordinate and strengthen Darwin College's marketing efforts to engage audiences, position the brand, and attract/retain customers. Key Highlights: 1. Coordinate marketing routines, leading the team and partners. 2. Collaborate with the School Leadership and various coordination teams. 3. Coordinate content, social media, and campaigns to strengthen the brand. **JOB OBJECTIVE** Engage both external and internal audiences with Darwin College's core identity, reinforcing the brand’s market positioning and thereby increasing the potential to attract new customers and retain existing ones. Main Responsibilities * Coordinate the **marketing routine** (weekly planning, priorities, deadlines, rituals, and quality standards). * Lead the team and partners (social media, design, traffic/digital, audiovisual, website, and vendors). * Collaborate with **School Leadership and coordinations** (Pedagogical, Relationship/Commercial, Administrative) by translating requirements into clear, well-prioritized deliverables. * Coordinate **content and social media**, reinforcing pedagogical authority, school culture, and Darwin’s differentiators. * Coordinate the **audiovisual front** (scriptwriting, filming, recording, editing, and publishing), maintaining consistent cadence and quality. * Monitor the **website, landing pages, and paid campaigns (Google/Meta)** with a focus on demand generation and conversion. * Plan and coordinate **institutional and enrollment campaigns**, as well as printed/graphic materials and strategic dates. * Coordinate communication and coverage of **events** (pre-, during, and post-event), ensuring content reuse. * Support initiatives with the **press office**. * Standardize and strengthen **signage/visual communication across campuses**, ensuring clarity and positive impact at all public touchpoints. * Monitor KPIs and propose improvements (processes, playbooks, templates, and checklists).
João Silva
Indeed · HR
João Silva
Indeed · HR
