Senior Planning Analyst

Description

Job Summary: Will support strategic presentations, develop integrated strategies, define KPIs, monitor results, and conduct market research—seeking continuous optimization and learning. Key Highlights: 1. Will support strategic presentations for Health accounts. 2. Will develop integrated strategies based on insights and business goals. 3. Will monitor results in real time and propose optimizations. **What will be your mission at Macfor?** * Support strategic presentations and materials for Health accounts; * Develop integrated strategies based on market insights, consumer behavior, and business goals; * Define clear KPIs and track each stage, adjusting actions along the way; * Monitor results in real time, share learnings, and propose optimizations; * Conduct market research, gather data, and generate insights about industries and segments. Requirements: **What are we looking for in this role?** * Intermediate knowledge of digital marketing (content, SEO, CRM, and Analytics), performance marketing (paid media), and basic communication (branding, awareness); * Intermediate technical proficiency in Excel, Power BI, or other analytical tools; * Minimum 3 years of experience in performance and digital marketing agencies; * Preferred: Experience serving clients in the Health sector. Benefits: **Macfor’s Differentiators for Business Partners** As a provider of specialized services, Macfor fosters a stimulating, collaborative professional environment conducive to the growth of its partners’ businesses: * A knowledge-sharing environment and networking opportunities with other partners and clients; * Access—subject to partner engagement or interest—to market-related content, workshops, and events organized or recommended by Macfor; * Recommendations of recognized literature and methodologies to enhance service delivery; * Freedom to propose solutions, participate in strategic meetings, and contribute suggestions across management, technology, growth, and marketing initiatives; * Full autonomy in selecting methods and strategies to fulfill contracted deliverables; * Opportunity to develop new projects and grow.