Social Media Analyst

Description

Job Summary: Responsible for planning, executing, and monitoring digital marketing strategies for a cosmetic clinic, with emphasis on brand positioning and social media growth. Key Highlights: 1. Manage and operate social media platforms (Instagram, TikTok, and YouTube) 2. Produce, capture, and edit images and videos of the clinic's daily operations 3. Develop digital brand positioning strategies **Niche: Cosmetic Clinic** **Working Hours:** Monday to Friday, 8:00 AM–6:00 PM; Saturday, 8:00 AM–2:00 PM **Compensation:** * Base salary: R$ 3\.000 **Location:** Jundiaí/SP (on-site model, including both internal and external activities) **Job Objective:** Responsible for planning, executing, and monitoring digital marketing strategies, focusing on brand positioning, content production, social media growth, and supporting the clinic’s commercial conversion. **2\. Key Responsibilities** * Manage and operate social media platforms (Instagram, TikTok, and YouTube) * Plan and execute strategic content calendars * Produce, capture, and edit images and videos of the clinic's daily operations * Monitor internal and external recordings according to strategy * Create content scripts focused on engagement and conversion * Publish content and track channel performance * Analyze metrics and propose continuous improvements * Develop digital brand positioning strategies * Support marketing campaigns (organic and paid) * Support lead generation and relationship-building activities * Organize workflows and communication-related digital demands * Contribute to strengthening the clinic’s digital presence **3\. Technical Requirements (Hard Skills)** * Experience managing social media platforms (Instagram, TikTok, and YouTube) * Knowledge of video and image creation and editing * Experience in content planning and publishing * Familiarity with digital metrics and performance analysis * Basic understanding of marketing funnels and conversion * Preferred: Experience in clinics, aesthetics, or healthcare Compensation: R$3\.000,00 per month Selection Questions: * Are you available to work on-site in Jundiaí/SP? * Is the PJ (individual contractor) employment model suitable for you? * Are you available to work Monday to Friday, 8:00 AM–6:00 PM, and Saturday, 8:00 AM–2:00 PM? (Clinic operating hours) * Please provide the link to your portfolio here: * Have you previously worked in the aesthetics niche? Work Location: On-site