Senior Content Analyst

Description

Job Summary: A professional to plan and execute digital content strategies, supervise teams, engage in internal marketing (endomarketing), and ensure brand consistency. Key Highlights: 1. Strategically manage digital content, branding, and growth. 2. Lead teams and focus on strategic SEO and competitive analysis. 3. Ensure brand consistency and content quality. **Your daily responsibilities...** * Plan and execute digital content strategies aligned with branding, growth, and business objectives. * Define and implement integrated strategies (Marketing, Sales, Inbound, and Performance). * Supervise internal teams and freelancers, acting strategically—not just operationally. * Engage in endomarketing, both at the strategic level and in executing initiatives. * Plan and manage institutional communications for events and trade fairs. * Ensure brand consistency—including tone of voice and positioning—across all channels. * Analyze and present strategic insights based on metrics and KPIs (traffic, reach, conversion, sales funnel, engagement, and quality). * Redefine and optimize media strategies, formats, and communication channels. * Strongly focus on strategic SEO, A/B testing, and competitive analysis. * Review, approve, and validate final content (acting as the guardian of quality). **What we’re looking for in the person joining our team...** * Bachelor’s degree completed in Communications, Journalism, Marketing, Advertising, or related fields (a postgraduate degree is a plus). * Solid experience producing content for multiple channels (blog, website, social media, email, landing pages, etc.). * Proficiency in inbound marketing strategies and content tailored to each stage of the buyer’s journey (awareness, consideration, decision). * Experience planning and managing editorial calendars, with emphasis on performance and strategic alignment. * Advanced knowledge of on-page SEO (keywords, structure, meta tags, internal linking, etc.). * Familiarity with CMS platforms (WordPress or similar), automation tools (RD Station, HubSpot, etc.), and Google Analytics. **Compensation:** R$ 4.700,00 CLT The company offers a comprehensive benefits package, including traditional benefits, health and wellness support, professional and personal development incentives, as well as internal partnerships and programs focused on quality of life and continuous growth. **Working Hours:** Business hours (Monday to Friday). **Location:** ABC Region, São Paulo State. Minimum Education Level: Bachelor’s Degree