Content Coordination

Description

Being the best solution for companies that want to achieve high performance through people is only possible with an efficient team that challenges the conventional and uses its potential for innovation and business growth. The mission as the **Content Coordinator** will be to **lead the content strategy** to generate audience and qualified demand, strengthen brand positioning, and accelerate pipeline and revenue in a B2B SaaS operation. It is essential to have the ability to deeply understand the challenges of the HR and DP market, in order to translate the complexity of people management into engaging stories that help expand Convenia's audience, educating and generating credibility. See below for more details about this position and whether it is right for you! **Responsibilities and attributes** * Build and execute a content strategy aligned with the positioning thesis and growth goals; * Define editorial pillars connected to the pain points of our personas and ICPs; * Integrate content strategy with paid media, social, education, sales, and product; * Lead the multichannel editorial calendar (blog, social, e\-mail, rich materials, website); * Coordinate internal production and suppliers (writing, design, video, SEO); * Ensure narrative consistency across all fronts (brand, performance, and **product**); * Lead the strategy for content focused on generating qualified leads and MQLs; * Support feature launches and strategic campaigns; * Build a content strategy for executives and spokespeople; * Connect content with PR and institutional presence; * Monitor traffic, conversion, and pipeline impact metrics; * Optimize content based on data and SEO; * Generate executive reports with actionable insights. **Performance metrics** * ICP leads generated by content; * % of MQLs from organic; Visitor* lead conversion; Lead MQL SQL* Sale conversion; * Organic NMRR; * Cost per MQL (when integrated with media). **Requirements and qualifications** * Solid experience in B2B content in SaaS companies; * Mastery of the marketing funnel and demand generation; * Practical knowledge of SEO; * Ability to read and interpret metrics; * Strategic writing oriented toward conversion and revenue. **Differentiators:** * Experience in HRTech or software for SMEs. **Additional information** #### **Check out our benefits:** R$1\.200/month on the Ifood Benefits Card for Meal Vouchers and Food Vouchers Onboarding Assistance \- R$500 in home office balance from Ifood Benefits Unimed Compact Health Plan (no co-participation and no deductions for the holder) Bronze Dental Plan Life Insurance Pipo Saúde \- health benefits partner Wellhub (formerly Gympass) Kaledo \- our benefits club Zenklub \- mental health and emotional well-being platform Creditas \- payroll loan and salary advance Unit \- Financial Consulting Childcare Assistance Birthday Day Off Since 2012, we have been helping small and medium-sized enterprises that want to achieve high performance through people. **We are bold, we value high performance, we love people, we work with maturity, and we give voice to the customer!** Convenia is a people management platform that promotes smarter decision-making for HRs and Leaders. We do things differently because we are dissatisfied with the status quo. We challenge the conventional, balancing innovation and strategy. How? * Bringing people and businesses closer to their goals * Simplifying processes * Qualifying leaders * Measuring performance through an intelligent platform **Did you know we have another business unit?** Yes, Kaledo! It is our benefits club and benefits ecosystem. Learn more here.