Traffic Specialist

Description

Job Summary: We are seeking an analytical and performance-oriented professional to manage, optimize, and monitor paid media campaigns, contributing technical and strategic insights. Key Highlights: 1. Proven experience in paid media management 2. Proficiency in platforms such as Meta, Google, and LinkedIn Ads 3. Analytical, curious, and performance-oriented individual Description: Minimum Requirements: * Proven experience in paid media management (B2B experience is a plus) with a minimum of 2 years. * Proficiency in media buying platforms: Meta, Google, and LinkedIn Ads. * Ability to read and interpret metrics (CPC, CPA, CPL, ROAS, CAC, etc.). * Solid knowledge of tracking, pixels, UTMs, and measurement best practices. * Experience in audience creation, testing, and advanced optimizations. * Strong organizational skills to manage multiple projects simultaneously. * BI tool knowledge is a plus (Looker Studio, Power BI). Ideal Candidate Profile: * Analytical, curious, and performance-oriented individual. * Collaborative team player, available for quick exchanges and daily collaboration. * Proactive in identifying opportunities and solving problems. * Comfortable with a dynamic pace and short-cycle deliverables. * Holistic understanding of the marketing funnel and the role of media in marketing strategies. You’ll Stand Out With These Additional Qualifications: * Prior experience in projects or campaigns related to healthcare, medical education, edtechs, or B2B-focused companies. * Knowledge of content funnels and lead generation and qualification strategies. * Relevant certifications (Meta, Google, LinkedIn). * Solid knowledge of nurturing/CRM (RD Station). * Plan, configure, monitor, and optimize campaigns on platforms including: * Meta Ads (Instagram and Facebook) * LinkedIn Ads * Google Ads (Search, Display, YouTube) * Monitor campaign performance daily, proposing adjustments and opportunities. * Create and test different audience segments, messaging, and formats. * Structure A/B testing routines and continuous optimization cycles. * Manage budgets, ensuring optimal investment allocation. * Produce reports with consistent analysis, actionable insights, and practical recommendations. * Support the team with technical expertise from planning through results measurement. * Stay updated on industry trends, algorithm changes, and market best practices. * Contribute to the integration of paid media, content, and CRM strategies. * Act as an active voice in evolving funnels and campaigns, proposing new formats, messages, and audience segments. 2511190202461875865