Martech Internship - Platform Implementation & Operations

Description

**Challenge** Lima Consulting is seeking an intern to support the implementation and operations of Martech platforms, directly contributing to projects involving personalization, CRM, customer journeys, and data activation. You will participate in campaign configuration, audience segmentation creation, A/B testing, performance analysis, and integrations with other marketing stack platforms. This is an opportunity to gain hands-on experience learning how Customer Engagement, Growth, and Personalization strategies operate within large enterprises. **Key Responsibilities** * Support the implementation and configuration of Martech platforms; * Create and organize audience segments; * Assist in building and reviewing customer journeys (e\-mail, push, web push, in\-app, etc.); * Support campaign execution and A/B testing; * Monitor performance metrics (open rate, click-through rate, conversion); * Support basic integrations with CRM, CDP, or data platforms; * Validate tags, events, and data collection on website/app; * Organize documentation, workflows, and operational processes; * Collaborate closely with technology, marketing, and data teams. **Requirements** * Currently enrolled in an undergraduate program in Marketing, Advertising, Engineering, Information Systems, Business Administration, or related fields; * Interest in digital marketing, CRM, and data; * Basic programming knowledge (Python and/or SQL); * Familiarity with programming logic and object-oriented concepts; * Strong organizational skills and attention to detail; * Ability to quickly learn new tools; * Good communication skills for teamwork. **Preferred Qualifications** * Basic knowledge of digital marketing or CRM; * Understanding of audience segmentation and marketing funnels; * Basic HTML knowledge (for template editing); * Familiarity with analytics tools (Google Analytics or similar); * Intermediate English proficiency. **What You Will Learn** * How to design customer relationship journeys; * How to configure campaigns on modern Martech platforms; * How to analyze performance and propose optimizations; * How a modern Martech stack operates (CRM, CDP, Analytics, channels); * Best practices for governance and large-scale campaign operations. **What We Expect From You** * Hands-on, proactive attitude; * Curiosity and eagerness to learn quickly; * Operational organization and discipline; * Interest in growing your career in Martech, CRM, and Growth.