Marketing Coordinator

Description

**Key activities and responsibilities of the role** * Strategically coordinate marketing department actions and routines, ensuring alignment among strategy, operations, and sales; * Collaborate with the sales team to develop campaigns and initiatives focused on lead generation and opportunity conversion; * Monitor digital marketing KPIs, traffic, and campaign performance, proposing continuous improvements to strategies, audience segmentation, and creatives; * Organize, assign, and track operational marketing team requests, ensuring quality and timely delivery; * Ensure consistency of institutional communication and strengthen the company’s brand image across various channels; * Participate in the planning and execution of campaigns, product launches, events, and institutional initiatives; * Support the development of content strategies and positioning for the company’s different business segments; * Monitor market trends, digital behavior, tools, and technological innovations, including AI-based solutions; * Contribute to the continuous improvement of marketing department processes, workflows, and results. **Desired technical competencies** * Knowledge of digital marketing, performance campaigns, and lead generation; * Experience in planning, monitoring, and analyzing digital media campaigns; * Familiarity with marketing metrics and KPIs (leads, conversion, traffic, engagement, and campaign performance); * Ability to analyze and optimize creatives and communication strategies; * Experience bridging marketing and sales functions, with a focus on results and conversion; * Knowledge of social media and digital channel content production and management; * Familiarity with paid traffic tools, marketing automation, and CRM systems; * Knowledge of branding, brand positioning, and institutional communication; * Intermediate/advanced proficiency in Microsoft Office and management tools; * Familiarity with AI-powered tools applied to marketing and productivity; * Experience in the education, healthcare, pharmaceutical, cosmetics, veterinary, or other regulated sectors is desirable. Compensation: R$8\.000,00 per month Work location: On-site