Marketing Analyst

Description

Job Summary: We are seeking a dedicated and committed professional to work in Inbound Marketing, copywriting, email marketing, and metrics analysis, supporting communication and marketing strategies. Key Highlights: 1. Experience in Inbound Marketing using marketing automation tools 2. Creation of copy for Ads, emails, blog posts, and social media posts 3. Development of lead nurturing workflows and B2B/B2C campaigns **About Us** The Rede Mulher Empreendedora (Women Entrepreneurs Network) is Brazil’s first and largest female entrepreneurship community. With 16 years of history and over 15 million people impacted, we are passionate about empowering women to achieve greater financial autonomy, launch and grow their businesses, and thrive in their communities. We are committed to making a difference in their lives and promoting greater economic development for the country. We offer a distinctive work environment with a strong culture centered on humanity. Our work model is hybrid, with flexible hours, several great benefits, training opportunities, and a highly engaged team. **Description** If you are dedicated, committed to advancing women’s causes, and enjoy communicating effectively, we have an exciting opportunity for you to join our Marketing team! **About the Role** You will be a key contributor to our communication and marketing strategy, primarily handling: * Inbound Marketing, including operation of marketing automation tools (RD Station, HubSpot, etc.); * Copywriting: creation of copy for Ads, marketing emails, blog posts, articles, social media posts, etc.; * Creation, deployment, and performance analysis of email marketing campaigns; * Development of lead nurturing workflows and campaigns targeting B2B and B2C audiences; * Monitoring of KPIs and generation of performance reports; * Support for the digital marketing team’s strategies; * Collaboration with the sales team and other departments; * Planning and tracking of the communications schedule; * Identification of opportunities to optimize conversion; * Monitoring of metrics and generation of reports. **Requirements** * Completed undergraduate degree (Marketing, Advertising, Communications, Business Administration, Economics, or related fields); * Prior experience with HubSpot, RD Station, or similar platforms; * Hands-on experience with email marketing: creation, segmentation, and analysis; * Strong written communication skills; * Proactivity, organization, and eagerness to learn; * Proficiency in Google Workspace (Google Drive, Google Slides, Google Sheets, etc.) and Microsoft Office Suite; * Ability to collaborate effectively within a team; * Experience in planning and structuring customer journeys, lead segmentation, and lead nurturing; * Metrics analysis skills; * Knowledge of inbound marketing and sales funnels. **Nice-to-Have (not required, but if you have these, you’ll stand out!)** * Experience with HubSpot and WhatsApp automation tools; * Social Selling; * Solid understanding of SEO and growth marketing.