Strategic Copywriter

Description

Job Summary: The Strategic Copywriter will create texts and campaigns focused on conversion, working autonomously, with experience in health and education. Key Highlights: 1. Creation and execution of texts and campaigns focused on conversion. 2. Experience with infoproducts, health and/or education. 3. Analytical, creative, and results-oriented profile. **Position Summary:** The Strategic Copywriter will be responsible for creating and executing texts and campaigns focused on conversion, working autonomously. Prior experience in the health and education sectors is essential, along with the ability to translate technical content into engaging and persuasive messages. **Responsibilities:** Create copy for full campaigns: emails, VSLs, landing pages, ads, video scripts, and enrollment pages; Adapt technical health topics into accessible, engaging, and conversion-focused language; Collaborate with product, media, and design teams to build campaigns; Analyze performance metrics and suggest adjustments and A/B tests; Use tools such as Notion, ChatGPT, email automation, and CRMs. **Technical and Behavioral Competencies:** Experience in copywriting for infoproducts, health and/or education; Experience with sales funnels, email marketing, and high-conversion writing; Fluent use of digital tools (Notion, Google Docs, generative AI); Analytical, creative, and results-oriented profile; Strong communication skills and teamwork ability; Self-management capability, commitment to deadlines and goals. Minimum Education: Bachelor's Degree Desired Education:* Advertising and Public Relations, Bachelor's Degree * Marketing, Bachelor's Degree * Journalism, Bachelor's Degree * Totalpass * Zenklub * Birthday day off