Senior Copywriter

Description

Job Summary: The Copywriter will create concepts, develop copy, and craft narratives for campaigns and communication materials, working integrally to align messaging with brand positioning and strategic objectives. Key Highlights: 1. Create and develop creative concepts for campaigns and digital content. 2. Write 360° copy with a focus on impact and strategic coherence. 3. Collaborate in pairs with Art Directors and work cross-functionally with other departments. The **Copywriter** will be responsible for creating concepts, developing copy, and crafting narratives for campaigns and communication materials across various formats. They will work integrally with art directors, planners, designers, and other departments to ensure messages are aligned with brand positioning, target audience, and strategic objectives—delivering creative solutions autonomously, with technical rigor and strategic thinking. **Responsibilities and Duties** * Create and develop creative concepts for advertising campaigns, promotional actions, digital and institutional content. * Write copy for 360° materials: ads, films, spots, scripts, social media posts, landing pages, banners, presentations, OOH, and brand materials. * Propose narratives and textual solutions that connect creativity, clarity, and purpose. * Adapt language according to audience, channel, objective, and visual composition. * Write copy, scripts, and calls-to-action focused on impact and strategic coherence. * Develop content strategies for campaigns, digital series, brand storytelling, and tone of voice. * Review and edit copy to ensure grammatical accuracy, consistency, and alignment with the brand book. * Collaborate in pairs with Art Directors (or Designers), co-creating integrated solutions. * Participate in brainstorming sessions, contributing ideas and supporting the development of creative pathways. * Collaborate with other departments to ensure a unified vision across deliverables. * Interpret briefs strategically, proposing solid, well-founded approaches. * Organize requests, deadlines, and priorities, maintaining a clear and well-documented workflow. * Monitor content production stages—including recordings, filming, voiceovers, and post-production—as needed. * Ensure tone of voice, narrative, and language align with brand positioning. * Act as a textual guardian, ensuring consistency across different assets, campaigns, and channels. * Propose continuous improvements to strengthen verbal identity. **Requirements and Qualifications** * Bachelor’s degree in Communications, Advertising and Public Relations, Journalism, Languages, Marketing, or related fields. * Proven experience as a Copywriter or Creative Copywriter in agencies, content studios, or marketing departments. * Microsoft Office: basic to intermediate proficiency. * Excellence in creative writing, storytelling, and linguistic adaptation. * Mastery of crafting headlines, scripts, and digital content. * Knowledge of textual approaches for different types of assets. * Knowledge of SEO and digital writing is a plus. * Strong ability to interpret data, insights, and strategies—and translate them into ideas and copy. * Familiarity with collaboration tools (Google Workspace, project management platforms, presentation software). * **Residence in São Paulo/SP and availability for hybrid work.** **Additional Information** * Health insurance; * Dental insurance; * Meal/voucher allowance; * Transportation allowance; * Life insurance; * Wellhub and TotalPass; * Birthday DayOff; * Development, health, and wellness programs. Rennova, a pioneer and market leader in facial harmonization in Brazil, is a company distinguished by the quality of its products, the efficiency of its team, and its scientific foundation. Operating in the beauty industry for over 10 years, its purpose of caring for people is consistently reaffirmed through innovation and product safety. Valuing long-term relationships and supporting the market at every stage, Rennova possesses the ability to reinvent itself to sustain growth. Present in over 23 countries, Rennova is always with you—stronger and more comprehensive than ever.