Social Media

Description

**JOB DESCRIPTION – SOCIAL MEDIA** **Position:** Social Media **Department:** Marketing / Communications **Reports to:** Marketing Coordinator / Director **Workplace:** (specify – on-site, hybrid, or remote) **POSITION OBJECTIVE** Plan, create, execute, and monitor social media content strategies to strengthen the brand, increase engagement, generate leads, and directly contribute to the company’s commercial results. **KEY RESPONSIBILITIES** * Plan the social media editorial calendar (Instagram, Facebook, TikTok, LinkedIn, etc.) * Create strategic content (posts, stories, reels, short videos, copy) * Manage and publish content across digital platforms * Monitor interactions (comments, messages) and provide digital customer service when necessary * Track performance metrics (engagement, reach, conversion) * Produce periodic reports with results analysis and improvement suggestions * Identify digital trends and propose innovative initiatives * Collaborate with design, paid traffic, and sales teams * Support institutional and promotional campaigns * Ensure communication aligns with brand identity **REQUIREMENTS** **Education:** * Completed or ongoing undergraduate degree in Marketing, Advertising, Communications, or related fields **Experience:** * Prior experience managing social media accounts * Experience producing content and implementing digital strategies **TECHNICAL KNOWLEDGE** * Social media management (Meta, TikTok, LinkedIn) * Scheduling tools (MLabs, Hootsuite, Buffer, or similar) * Metrics and data analysis (Insights, Google Analytics) * Basic knowledge of paid traffic (preferred) * Copywriting and storytelling * Basic design skills (Canva, Photoshop, or similar) **BEHAVIORAL COMPETENCIES** * Creativity and strategic thinking * Clear and concise communication * Proactivity * Organization and time management * Analytical ability * Adaptability to digital trends * Results-oriented mindset **SOCIAL MEDIA ACTIVITIES** * Plan and update weekly/monthly posting calendars * Write copy for posts, stories, ads, and campaigns * Develop scripts for short videos (reels, TikTok) * Create or adapt visual assets in Canva or similar tools * Publish content on social media at optimal times * Schedule posts using scheduling platforms * Respond to comments and direct messages (DM) * Engage with followers (like, comment, build relationships) * Monitor brand mentions and respond when necessary * Track trends (trends, music, viral formats) * Suggest content based on trends and audience behavior * Analyze post performance metrics * Generate weekly or monthly results reports * Adjust strategies based on data (what performs / what does not perform) * Collaborate with designers and the marketing team on campaigns * Support product launches, promotions, and commercial initiatives * Produce institutional and brand positioning content * Conduct competitor benchmarking * Maintain an organized idea and future content repository * Request or produce photos and videos (when necessary) * Ensure visual and linguistic brand consistency * Support internal initiatives (events, holidays, campaigns) * Write captions focused on engagement and conversion * Include strategic CTAs (calls to action) in content