Marketing Analyst

Description

**About the position** ---------------- Affilia Group, a holding company responsible for brands such as Rio Beach Club, Casa Boscarello, and other marketing initiatives, is seeking a Marketing Analyst with an organized, proactive, and execution-oriented profile to directly implement and monitor the group's brand marketing strategies. The candidate will work closely with leadership, responsible for translating strategies into practical actions, organizing workflows, and ensuring efficient execution of departmental tasks. **Key responsibilities** -------------------------------- Execution \& Task Organization * Organize and track marketing task flows across social media, paid traffic, CRM, design, and sales teams; * Ensure deliverables are completed on time and meet quality standards; * Identify bottlenecks, delays, and areas requiring process adjustments. Content \& CRM * Produce content for: Email marketing; CRM (WhatsApp, workflows, and automations); * Support creation of communications focused on conversion and inbound marketing; * Adapt content and develop strategies in collaboration with management; * Create strategies aligned with seasonal calendars and commemorative dates; * Support development of scripts for videos and campaigns. Performance Monitoring * Monitor basic campaign and initiative results; * Assist in preparing reports; * Provide insights and learnings derived from data. Cross-Team Collaboration * Collaborate with social media, paid traffic, CRM, design, and sales teams; * Ensure alignment across departments and integrated execution of initiatives. Influencers \& Suppliers * Support influencer prospecting and relationship management; * Track tasks with external suppliers, such as photographers and videographers. **Requirements** -------------- * Entry-level experience in digital marketing; * Strong writing skills and interest in copywriting; * Organized profile with solid task management abilities; * Ability to handle multiple concurrent tasks; * Proactive attitude and eagerness to learn; * Copywriting will be an essential part of daily responsibilities. **Preferred qualifications** ---------------- * Experience with CRM and/or email marketing; * Hands-on experience with social media; * Basic understanding of the sales funnel; * Knowledge of paid traffic; * Proficiency with design and video editing tools; * Execution-oriented profile with strong sense of responsibility; * Ability to work closely with leadership and readily accept ongoing guidance. **Additional information** -------------------------- * Employment type: PJ (individual contractor) * Work mode: On-site, with possibility of 1 remote workday per week * Location: Barra da Tijuca – Rio de Janeiro * Compensation: Market-competitive