Salesforce QA Engineer

Description

Summary: We are seeking a QA Automation Engineer to ensure quality and reliability across customer data, integration, and marketing activation workflows by validating end-to-end data flows and processes. Highlights: 1. Focus on validating end-to-end data flows and platform integrations 2. Develop and maintain automated test scripts for various processes 3. Collaborative, cross-functional environment using an Agile delivery model About the Role We are looking for a QA Automation Engineer to help ensure quality and reliability across customer data, integration, and marketing activation workflows. This role focuses on validating end\-to\-end data flows, platform integrations, and marketing activation processes to help ensure communications are powered by accurate, compliant, and timely data. Key Responsibilities * Regression Testing: Execute and manage regression testing for platform releases and marketing communications to help ensure changes do not disrupt customer\-facing experiences. * Marketing Journey \& Automation Testing: Validate marketing journeys, automations, triggered communications, and audience\-based workflows across channels and brands. * Customer Data Validation: Test data ingestion, audience segmentation, calculated attributes, and customer profile data to support accurate personalization and campaign targeting. * Integration Testing: Validate end\-to\-end data flows across CRM, customer data, marketing, and middleware platforms, including API testing, field mapping verification, and data readiness checks. * Content \& Communication QA: Review customer communications for rendering, personalization, tracking, brand consistency, compliance, and localization across supported markets. * Test Planning \& Documentation: Create and maintain test plans, test cases, QA documentation, and status reporting to support sprint and release activities. * Automated Testing: Develop and maintain automated test scripts for API testing, regression suites, platform workflows, and key business processes. * Production Release Support: Support production release activities through smoke testing, peer reviews, validation, and post\-deployment monitoring. * Defect Management: Log, triage, and track defects; collaborate with developers on root cause analysis and resolution; ensure defect fixes are validated before release. * Platform Release Evaluation: Support discovery and regression testing for major platform releases to proactively identify potential impacts to existing communications, data flows, and integrations. Required Qualifications * QA experience in a CRM, marketing technology, customer data, or enterprise platform environment * Hands\-on experience testing email, SMS, or marketing automation platforms, including journeys, triggered sends, audience segmentation, and customer data workflows * Strong understanding of API testing, integration testing, and validation of data movement across systems * Experience with test management tools such as X\-Ray for Jira, qTest, Zephyr, or similar platforms Proficiency in Jira for defect tracking, user story validation, and sprint reporting * Familiarity with data testing, including SQL queries, data validation, customer profile verification, and calculated fields or attributes * Knowledge of CI/CD pipelines and release management practices for enterprise platforms Solid understanding of Agile/Scrum ceremonies — sprint planning, refinement, daily standups, retrospectives Preferred Qualifications * Experience with customer data platforms, audience segmentation, data modeling, or calculated insights * Familiarity with middleware, API platforms, or integration tools * Experience with test automation frameworks for CRM, web, API, or enterprise platform testing * Knowledge of monitoring and observability tools for release validation and production support Experience with CRM loyalty programs or hospitality industry communications * Familiarity with deployment management tools and release testing processes Experience with Confluence for technical documentation and solution design reviews Salesforce certifications (e.g., Platform App Builder, Marketing Cloud Email Specialist) are a plus What You'll Work On * Regression testing aligned to regular platform and product releases * QA validation for customer data expansion, audience segmentation, and calculated insights * End\-to\-end testing of marketing activation strategies across customer engagement channels * Testing of transactional and lifecycle communications supported by customer profile data * Platform governance, deliverability, compliance, and security regression testing Work Environment * Team: Collaborative, cross\-functional technology environment supporting customer data and marketing platforms * Delivery approach: Agile delivery model with regular sprint planning, refinement, testing, and release support * Tools: Common QA, collaboration, CRM, customer data, marketing automation, integration, deployment, and monitoring tools