Brand Manager

Description

Summary: The Brand Manager drives long-term strategies, implements brand plans, and leads innovative marketing campaigns for Chandon, managing budget and analyzing marketplace. Highlights: 1. Develops long-term brand strategies and implements comprehensive brand plans 2. Leads innovative marketing campaigns with strong leadership skills 3. Manages budget, analyzes market, and coaches the team for continuous growth ### **Position** Based in São Paulo, the Brand Manager reports to the Marketing Director of Moet Hennessy Brazil. The main responsibilities include: ### **Job responsibilities** * Development of long\-term strategies for Chandon together with Global and local teams to drive both desirability \& business results; * Implement the brand plans throughout the year, including DNA positioning, portfolio development, communications and brand activations; * Design and implement innovative marketing campaigns as integrated programs with clear KPIs, using marketing expertise (PR \& Events, Digital, Merchandising etc) and leadership skills across multi\-functional teams; * Coordinate with Sales, Trade Marketing, Finance, Winery and external suppliers/agencies to ensure the business plan implementation and the delivery of outstanding results; * Portfolio management through recommend selling price, channel strategy and promo activities for each SKU to maximize profit and volume growth; * Lead innovation´s projects from ideation and business scoping to go\-to\-market execution; * Manage marketing budget to ensure prioritization against brand missions \& relevant growth drivers; * Analyze the marketplace to generate consumer and competitive insights, detecting brand opportunities and action plans; * Tracking results and post mortem analysis for continuous improvement; * Develop, motivate, and coach the team. ### **Profile** **Education:** degree in Business Administration, Communications or Marketing **Languages:** Excellent command of Portuguese and English **Professional experience \& know how:** * Experience in marketing * Brand building in FMCG industry is a strong advantage * Experience in Luxury and Wines \& Spirits are valuable and desirable backgrounds **Technical \& management skills:** * Strategic thinking and marketing execution * Analytical with market data and basics of finance * Highly creative and aware of new trends (broad minded and repertoire) * Build effective relationships up, down and across the organization. **Personal \& interpersonal skills:** * Act like owner * Well organized in project management * Excellent written and oral communication skills \- self\-confidence and convincing \- ability to represent the brand in "public events ### **Additional information** **NOTE** : Only candidates with a suitable profile will be contacted for further discussions about the position. ***Crafting Dreams Starts With Yours*** --------------------------------------- **At LVMH, people make the difference in the art of crafting dreams.** Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.