Marketing Analyst

Description

Job Summary: We are seeking a creative and strategic professional, digitally connected, to manage social media, plan content, engage with the audience, and strengthen the brand community. Key Highlights: 1. Manage social media and brand community engagement 2. Plan, create, and publish content while monitoring interactions 3. Balance creativity, strategy, and closeness to the audience We are looking for a creative, strategic, and digitally connected professional to manage social media and brand community engagement. The candidate will be responsible for planning and publishing content, tracking trends, interacting with the audience in real time, and strengthening the bond between the brand and its audience—transforming followers into an active community. We seek someone with analytical insight, strong writing skills, agile communication, and passion for social media—capable of balancing creativity, strategy, and audience proximity in daily work. **Key Responsibilities:** * Plan, create, and publish social media content; * Manage and moderate community interactions (comments, messages, and mentions); * Monitor brand conversations and perceptions using social listening tools (Buzzmonitor); * Track trends and execute real-time marketing initiatives; * Build relationships with creators and influencers; * Support digital campaigns through social media activations and follow-ups; * Analyze performance metrics and generate insights for continuous improvement; * Organize the editorial calendar and align with the marketing and creative teams; * Identify opportunities for engagement and community strengthening; * Ensure consistency of brand voice and positioning across digital channels. Requirements: **Prerequisites:** * Bachelor’s degree in Communications or related fields; * Minimum 3 years’ experience as a Social Media Manager or Community Manager; * Practical knowledge and experience with Buzzmonitor (monitoring and social listening); * Proven experience managing digital communities; * Strong writing ability and mastery of platform-specific language **Preferred Qualifications:** * Prior experience managing and activating mascots in digital strategies. Benefits **What We Offer:** * Paid leave (after 12 months); * On-site cafeteria; * Annual salary adjustment; * Health insurance; * Total Pass; * PPR (annual bonus); * Corporate University (over 21,000 courses for professional development).