Job Summary: The candidate must possess a strong analytical and strategic profile, serving as a key contributor in designing, implementing, and optimizing projects focused on improving the conversion rate of our Acquisition funnel. Key Highlights: 1. Serve as the focal point for the team’s data culture and experimentation. 2. Collaborate with Marketing, Product, and Data teams. 3. Propose continuous improvements to the digital data ecosystem. **Work Model:** Hybrid work model (Brooklin, São Paulo/SP) **About the Team:** The primary challenge of our Martech team (focused on Acquisition) is managing the technical ecosystem of marketing tools involved in processes essential for customer acquisition and nurturing. Our goal is to ensure this infrastructure operates smoothly and efficiently, optimizing the user journey and maximizing ROI from qualified customer acquisition. **Role Challenges:** We are seeking a Web Analytics and CRO Analyst to join our Martech team. This professional must possess a strong analytical and strategic profile, serving as a key contributor in designing, implementing, and optimizing projects focused on improving the conversion rate of our Acquisition funnel, while also ensuring technical excellence across our platforms. This professional will serve as the focal point for the team’s data culture and experimentation. **Responsibilities and Duties** **Your Day-to-Day at Conta Simples:** * ****Fully manage and optimize the implementation and configuration of Google Analytics 4 (GA4\), ensuring maximum data quality, accuracy, and integrity of user behavior data; * Implement and validate tracking events for media channels (Google, Meta, LinkedIn, TikTok Affiliates, etc.), covering both client\-side and server\-side integrations, ensuring data accuracy and reliability; * Integrate data from our CRM tool (HubSpot) with media platforms; * Design and execute A/B tests and other optimization methodologies in collaboration with the CRO Squad, enabling the team to identify improvements in user experience and conversion rates, generating analyses based on quantitative and qualitative data (analytics, heatmaps, session recordings, surveys, etc.); * Ensure developed solutions align with web performance best practices, focusing on tracking script optimization; * Define and maintain the digital measurement plan, ensuring alignment between business objectives, KPIs, tracking events, and parameters; * Conduct funnel-level analyses with emphasis on attribution and performance measurement, considering different models (assisted conversions, last click, etc.); * Create, maintain, and evolve dashboards and analytical reports, translating complex data into actionable insights for business areas; * Collaborate closely with Marketing, Product, and Data teams to translate marketing requirements into effective technical solutions; * Evaluate new measurement, experimentation, and optimization tools, technologies, and methodologies, proposing continuous improvements to the digital data ecosystem. **Requirements and Qualifications** **What We Expect From You:** * Digital Marketing Knowledge: familiarity with digital marketing concepts and conversion funnels; * Analytical Thinking and Results Orientation: ability to analyze data, identify optimization opportunities, and propose evidence-based solutions; * Proactivity and Autonomy: ability to work independently, propose innovative solutions, and play a pivotal role in evolving the Data-Driven culture within the Marketing team; * Communication: excellent interpersonal communication skills to interact effectively with diverse teams and stakeholders across various seniority levels; * Solid experience in Web Analytics (funnel analysis, attribution, navigation behavior); * Practical experience with CRO methodology (hypothesis creation, roadmap prioritization, statistical test analysis); * Advanced hands-on experience with technical tracking implementation via Google Tag Manager \- GTM (Client Side and Server Side); * Proficiency in data analysis/visualization tools (BigQuery, Superset and/or similar) / (Looker Studio, QuickSight and/or similar); * Technical data analysis knowledge: SQL proficiency, queries in Medallion Architecture and modeling; * Experience with A/B testing tools and result analysis (e.g., Growthbook, VWO and/or similar); * Advanced Excel / Sheets for database manipulation. * Professional Experience: minimum of 3 years **Nice-to-Have:** * ****Certifications (Google Analytics, Google Ads, Meta Blueprint); * Experience with CDP; * Python for Data Analysis; * Knowledge of App Tracking / Analytics. **Additional Information** **Take a look at (some of) the benefits of being a Simpler:** National health insurance plan (no monthly fee and co-payment) for our \#Simplers and up to \+2 legal dependents National dental insurance plan (no monthly fee and co-payment) for our \#Simplers and up to \+2 legal dependents Flex Food via iFood Benefits card Mobility Allowance via iFood Benefits card Wellhub\- extended to legal dependents (children and spouses) Birthday\-off (for you to enjoy your special day with loved ones!) Partnerships with Educational Institutions Zenklub (Mental Health) \- Mental health platform offering 04 free therapy sessions per month for every Simpler Life Insurance Extended Parental Leave (maternity leave: 180 days; paternity leave: 45 days), applicable also to adoptive mothers and fathers under the same conditions as non-adoptive parents Childcare Allowance \- For children up to 1 year old Onhappy (Travel) \- Travel benefit offering exclusive discounts on hotels, flights, and experiences so you can travel better and more Guapeco (Pet Health) \- Pet health partnership offering special conditions for you to care for your best friend, via individual enrollment #### **Our Mission** We are **Conta Simples**, a corporate expense management system that unites financial services and technology. We exist to **transform** and **empower** companies’ financial journeys, **optimizing** people’s time. #### **Check Out Some of Our Achievements** * Ranked among the world’s **top 100 most promising fintechs**, according to **CB Insights** * **LinkedIn Top Startups 2023** — overcoming challenges, generating interest, and attracting top talent * Recognized for the **third time** among the **100 Startups to Watch**, by PEGN magazine, highlighting our innovation, market potential, business model, and scalability * Featured among the **50 Startups Changing Brazil** (Exame), reflecting our influence on the entrepreneurship ecosystem * Second Brazilian startup to receive investment from **Y Combinator** * Among the **21 Startups Emerging Giants**, by KPMG * In early 2024, we secured a new round of funding (Series B) totaling 200 million reais. All these achievements were possible thanks to our team. We believe in each Simpler’s potential and, together, build a collaborative, autonomous environment with ample room for growth and development. **\#VemSerSimpler!**
João Silva
Indeed · HR
João Silva
Indeed · HR
