Marketing Analyst (Content Focus)

Description

Job Summary: We are seeking a Marketing Analyst with a focus on content to join the Fiscal.io team, contributing ideas and solutions that make a difference in daily operations. Key Highlights: 1. Content management and SEO strategy-focused routine 2. Innovative and welcoming environment where ideas are valued 3. Opportunity for career advancement and continuous learning **About Us:** Founded in 2018, Fiscal.io was created to support accounting and tax professionals in automating routine tasks, bringing greater security and tax compliance to companies across Brazil. We believe outstanding results happen when our core values—collaboration, growth, integrity, commitment, and initiative—are put into practice. Today, we serve over 150,000 users, having processed more than 500 million documents and integrated with numerous enterprise resource planning (ERP) systems. Our growth reflects a diverse, engaged, and passionate team committed to making a difference. Here, you’ll find an innovative and welcoming environment where ideas are valued, talents recognized, and achievements celebrated collectively. **About the Role** We are looking for a Marketing Analyst with a focus on content to join the Fiscal.io team! We seek someone committed, proactive, and eager to grow—contributing ideas and solutions that make a difference in daily operations. The Marketing Analyst (Content Focus) will focus on: * Content Management: Creating blog articles, e-books, marketing emails, landing pages, infographics, and social media materials. * SEO Strategy: Optimizing texts and pages (On-Page) for search engines (e.g., Google) to improve organic rankings. * Metrics Analysis (Data-Driven): Monitoring content performance (views, engagement, conversion rate) using tools such as Google Analytics, Google Search Console, and social media platforms. * Persona Definition: Understanding target audience pain points and needs to create relevant, conversion-oriented content. * Creative Collaboration: Working with designers, social media specialists, and paid media experts to ensure brand consistency. **Technical Profile** * Proven experience in content planning (preferably for B2B companies focused on lead generation); * Proficiency in SEO and content marketing techniques; * Familiarity with CMS platforms (e.g., WordPress); * Experience with analytics tools (Google Analytics 4, Search Console, SEMrush, Ahrefs); * Excellent writing and grammar skills. **Behavioral Profile** * Proactive, adaptable, and flexible individual; * Engaged, analytical, and multitasking professional; * Someone who embraces challenges, possesses critical thinking, strong communication skills, and strategic business vision; * Eagerness for continuous improvement and learning new things. **Nice-to-Have** * Familiarity with Zoho CRM; * Creativity and analytical thinking; * Knowledge of B2B marketing; * Understanding of SaaS products. **Work Schedule** * Hybrid * Monday to Friday * 8:00 AM to 6:00 PM (with 1 hour and 30 minutes for lunch) **What You’ll Find Here:** **CAJU Benefits Card** * Mobility allowance or transportation voucher; * Meal allowance and food voucher; * Remote work allowance. **Health & Well-being** * Unimed health insurance (70% company-paid, no copayment); * Bradesco Dental insurance (70% company-paid); * Gympass. **Benefits & Recognition** * Referral bonus program for candidate submissions; * OKR goal-based bonuses; * Birthday day off. **Growth & Development** * Career progression and individual development plans; * Regular feedback; * Solides Academy and Udemy for training. **Work Location:** Avenida Carneiro Leão, Zone 1, 902, Maringá - Paraná, 87014-010, Brazil