Senior External Communications Analyst

Description

Job Summary: This role contributes to the planning and execution of external communication, strengthening institutional positioning and reputation through strategic media relations and content production. Key Highlights: 1. Strengthen the company's institutional positioning and reputation 2. Strategic relationship with the press and opinion leaders 3. Production and management of relevant content **Feel our energy!** We are a team of 16,000 direct employees spread across 18 Brazilian states and the Federal District. Here, accents blend, and integration, collaboration, and safety are fundamental elements in our daily lives. We operate across the entire Brazilian electric power sector: Generation, Transmission, Distribution, and Commercialization. Together, we are all Neoenergia! We aim to lead the energy transition in Brazil and become the top choice for Brazilians. And we will achieve this with people of all genders, races, ages, sexual orientations, and abilities. We invest in diversity, innovation, and technology to deliver the best experience of connected energy solutions to each of our 16 million customers! **Work Location:** Salvador/BA **Your energy will be vital to:** Contributing to the planning and execution of Neoenergia Coelba’s external communications, strengthening the company’s institutional positioning and reputation through strategic relationships with the press, opinion leaders, and key audiences. Engaging in the production and management of relevant content; supporting and preparing spokespersons; accompanying executives at institutional events; and identifying media opportunities. Supporting crisis management through communication, always aligned with business objectives and the context of the energy sector. **Responsibilities:** * Daily monitoring of press coverage about Neoenergia Coelba and handling any negative repercussions, with agile and strategic narrative countermeasures; * Building a recurring positive press agenda by developing communication strategies and distributing story pitches to newspapers, magazines, radio stations, TV channels, websites, and blogs; * Prospecting story ideas in strategic group areas (Operations, Energy Efficiency, R&D, Customer Service, among others), conducting research and producing content. Adapting content to maximize its effectiveness across various mass communication platforms in Bahia and its mesoregions. Occasionally, depending on the topic, also engaging with national energy-sector specialized media; * Responding to press inquiries regarding Neoenergia Coelba; * Ensuring continuous improvement of the distribution company’s spokespersons when interacting with the press, through media training, capacity-building workshops, and preparation of interview-specific content; * Conducting relationship-building and outreach activities with journalists and opinion leaders; * Producing, managing, or contracting content creation — texts, photos, infographics, videos, and podcasts — to feed press releases and Neoenergia Coelba’s various communication channels; * Collaborating with all other departments involved in customer and stakeholder communications — such as Customer Service, Institutional and Government Relations, and Social Media — to ensure integrated and harmonized corporate messaging across all communication formats; * Establishing close relationships with Bahian press opinion leaders covering infrastructure and the energy sector, at the national level; * Providing support and accompaniment to executives and spokespersons during public hearings, government meetings, and other external communication situations; * Developing and executing crisis communication mitigation plans. Anticipating and assessing potentially damaging scenarios to prevent press-related crises. **To join our team, you must have:** * Completed undergraduate degree in Journalism, Social Communication, Public Relations, or Cultural Production; * Experience in press advisory services; * Experience in corporate communications; * Intermediate Office software proficiency; * Availability to work in Salvador – BA. **To keep your energy high, check out our benefits:** * **Health and Dental Plan** to care for you and your dependents. * **Food Allowance** for a well-stocked grocery shopping trip or **Meal Voucher** to socialize with colleagues during lunchtime; * **Profit and Results Sharing Program**, the most anticipated moment of the year!; * **Extended Maternity Leave**, for a more tranquil postpartum period; * **Paternity Leave**, to stay close to your family during your baby’s first days; * **Leave for Same-Sex Couples**, because here we recognize all types of families; * **Hybrid Work Model** for administrative employees; * **Totalpass**, for you to engage in physical activity and stay full of energy; * **Language Program**, to help you improve in another language; * **Childcare Assistance**, to support you in caring for your children; * **Private Pension Plan**, for a more peaceful future; * **Life Insurance**, to support our employees in every moment. **\#JoinNeoenergia \#ProudToBeNeoenergia** **Mobility Information** Please note that any candidate who is not a citizen of the country where the position is located will be subject to fulfilling applicable immigration requirements to legally work and begin employment activities in that country. **Posting Expiration Date:** may\-30\-2026