Social Planner

Description

Job Summary: As a Social Planner at NoPing, you will be responsible for developing and executing the digital communication strategy, leading Social Media and Blog teams with a focus on the gaming universe. Key Highlights: 1. Lead the digital communication strategy for a gaming brand. 2. Create engaging content aligned with company objectives. 3. A gaming environment offering freedom to test ideas. **Position: Social Planner \| NoPing** ?? NoPing is a platform focused on performance and stability for gamers. As a Social Planner at NoPing, you will be the primary person responsible for designing and executing the brand’s digital communication strategy. You will lead the Social Media and Blog teams, ensuring content remains relevant, engaging, and aligned with company objectives. We are looking for a **Social Planner** with strategic planning expertise and a **gaming mindset**: someone who lives and breathes games, follows tournament/release calendars, and transforms those insights into **consistent content + a sharp editorial calendar** for social media and **news articles for the blog**. **Your day-to-day responsibilities** * **Plan the full social media posting calendar** (weekly/monthly) and the **blog topic planning;** * Monitor and research trends and topics within the gaming universe; * Upcoming games, tournaments, updates, patch notes, events, and current hype; * Conduct **social listening** and topic curation across communities and platforms; * Reddit, VK, Twitter/X, LinkedIn, TikTok, Instagram, YouTube (and others); * Develop channel-specific plans (format, theme, frequency, objective, CTA); * Coordinate requests with design/editing teams (clear briefings + references); * Track content performance and suggest optimizations (what to post more/less, optimal timing, formats, themes); * Monitor, analyze, and report KPIs and performance metrics for teams and campaigns, using data to optimize strategies; **What we expect from you** * Be a **true gamer** (understand what the audience values and how they communicate) * Strong **planning** and organizational skills (calendar, topic backlog, prioritization) * Excellent research ability and sense of timing: anticipate “what’s coming next” and prepare content ahead of the hype * Practical knowledge of content creation for **LinkedIn, Twitter/X, TikTok, Instagram, YouTube** * Strong writing skills for social media and **short news articles for the blog** (gaming tone, direct and clear) * Familiarity with metrics and reporting (reach, CTR, retention, engagement) * Basic SEO knowledge for blogs and compelling headlines/call-to-actions * Advanced English **Nice-to-haves** * Prior experience working with gaming brands/products, eSports, or gaming communities; * Ability to build effective references and briefings that accelerate creative teams; * Experience with paid traffic (Social Ads) to boost strategic content; * Copywriting and storytelling skills; * Degree in Social Communication, Advertising & Public Relations, Marketing, Journalism, or related fields; * Passion for gamers **Work Location and Model** This position is fully **remote (Home Office)**, but targeted at professionals residing in **Sorocaba - SP or surrounding areas**. Candidates from other regions are welcome, provided they are available to attend **in-person meetings in Sorocaba up to twice per month**, for planning sessions. **What we offer** * A fast-paced, gaming-oriented environment with freedom to experiment with ideas * Direct collaboration with product/marketing teams and real impact on growth * Opportunity to grow into leadership roles in content planning/strategy * PJ contract