Demand Generation Analyst (Outbound)

Description

Job Summary: We are seeking a professional to plan, structure, and continuously improve Inbound Passive and Outbound operations, connecting Marketing and Pre-sales to scale opportunity generation. Key Highlights: 1. Strategic involvement with direct impact on commercial pipeline efficiency. 2. Opportunity to enhance the opportunity-generation engine. 3. Focus on continuous improvement of cadences, pitches, and segmentation. **About impulseup** impulseup is an HRTech startup founded in 2018, with a mission to boost organizational performance by making people management more strategic—because we believe extraordinary results begin with people. We provide the market’s most analytical performance management platform, without compromising on an intuitive and flexible user experience tailored to each organization’s processes. As such, we help companies across diverse sectors develop and recognize talent, strengthen organizational cultures, and drive business results through modules for Performance Evaluation, PDI, Feedback, Meetings, Artificial Intelligence, Surveys, Goals and OKRs, Variable Compensation, Learning, and Gamification. Our Values: * We act as one team * We drive results * We constantly evolve * We care about people * We focus on customer success Our hiring policy does not discriminate based on gender, ethnicity, disabilities, sexual orientation (LGBTQ\+), beliefs, or religion. We design our job postings to foster an inclusive culture rooted in respect for diversity! **About the role** We are looking for a professional to plan, structure, and continuously improve impulseup’s Inbound Passive and Outbound operations. This role bridges Marketing and Pre-sales—particularly Outbound operations—ensuring leads generated via Inbound are enriched, activated, and converted into MQLs for the BDR team. The primary focus is scaling the Outbound and Opportunity Generation engine, directly driving continuous improvement in cadences, pitches, segmentation, and qualification rates. This is a strategic, results-oriented position with direct impact on pipeline efficiency and opportunity generation for the sales team. Join our team! **Responsibilities:** * Operate and continuously improve the company’s opportunity-generation engine via Inbound Passive/Outbound. * Enrich and segment leads using advanced behavioral, firmographic, and intent signal data. * Build and operate multichannel outbound cadences (email, LinkedIn, WhatsApp). * Create highly personalized copywriting for Inbound Passive and Outbound strategies. * Plan and execute Inbound Passive strategies focused on increasing response rates and lead qualification. * Operate and optimize automations in tools such as HubSpot, Lemlist, and complementary solutions. * Generate reports and analyze key funnel metrics (MQLs, SQLs, OPTs, conversion rates, activation rates, response rates). * Directly drive continuous improvement of Inbound Passive and Outbound operational metrics. * Distribute lead lists intelligently and prioritized to the Pre-sales team. * Continuously review the funnel and propose improvements to increase conversion and efficiency. * Maintain the operational infrastructure (Growth Ops) that connects Marketing and Pre-sales. Requirements: **Requirements:** * Bachelor’s degree in Marketing or related fields (Social Communication, Journalism, Public Relations, or similar). * Experience in Inbound Passive and Outbound Marketing. * Experience in B2B Demand Generation strategies. * Solid knowledge of marketing automation and CRM tools, especially HubSpot. * Strong analytical ability, organization, and planning skills. * Proven experience in B2B Outbound. * Proficiency with tools such as Sales Navigator and Lemlist. * Results-driven profile with autonomy, execution capability, and ownership mindset. **Nice-to-have:** * Experience in SaaS companies. * Experience in Growth, RevOps, or Marketing Ops. Benefits What we offer: Variable compensation based on goal attainment Development incentive: 2 hours per week during business hours for study, reimbursement for PDIs, recurring feedback, and quarterly performance reviews PDI Support ️ Wellhub Conexa Saúde Workload: 40 hours per week, Monday to Friday.