SEO Analytics

Description

Job Summary: A digital marketing professional focused on SEO, organic performance, and strategic client engagement, optimizing websites and generating data-driven insights. Key Highlights: 1. Solid experience in technical and strategic SEO (on-page, off-page, mobile) 2. Proficiency with tools such as Google Search Console, GA4, SEMrush, Ahrefs 3. Strategic client engagement and leadership in website optimization Description: Education: * Marketing, Advertising, Communications, Business Administration, Engineering, Systems, or related fields. Google certifications (GA4, Tag Manager, Search) are a plus. Requirements: * Organized, proactive, analytical profile with a results-oriented mindset; * Analytical skills and experience with tools such as Google Analytics, Google Ads, LinkedIn Ads, Facebook Ads, etc. * Strong ability to generate reports, insights, and data-driven strategic recommendations. * Knowledge of agile methodologies, CRO, and marketing automation is a plus. Desirable: * Experience coordinating projects or teams will be an advantage. * Knowledge of agile methodologies, CRO, and marketing automation is a plus. Profile: * Ability to manage multiple tasks and work in a dynamic, collaborative environment. * Results-oriented profile, focused on performance metrics. * Driven to achieve significant outcomes. Responsibilities: * Solid experience in technical and strategic SEO (on\-page, off\-page, mobile, speed, schema, etc.); * Proficiency with tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and similar tools; solid knowledge of HubSpot; * Ability to act as a bridge between technical and creative teams, translating strategy into action; * Skill in client engagement, transforming needs into clear and effective solutions; * Lead continuous optimization of MZ’s corporate website, applying best practices in technical and content SEO; * Serve as a reference on search trends powered by AI (e.g., SGE – Search Generative Experience) and advise clients and internal teams on the impact of these changes; * Develop and implement strategies for client websites, ensuring performance, UX-oriented design, and measurable results; * Coordinate digital marketing strategies, with a special focus on SEO, organic performance, and positioning; * Provide strategic client engagement for MZ’s client portfolio, focusing on digital reputation, visibility, and value generation; * Monitor KPIs and prepare performance reports, proposing data-driven action plans; * Collaborate with branding, content, design, and product teams to ensure brand consistency and alignment. 2511210202471881795