Head of Commercial

Description

Job Summary: We are seeking an Importer to define and lead the marketing strategy, build the brand, and generate qualified demand—acting as the owner of the results. Key Highlights: 1. Lead marketing strategy and brand building 2. Develop a high-performance marketing team 3. Data-driven decision making We are looking for a new Importer ready to take action and make things happen at Importe Melhor. We are a comprehensive ecosystem for strategic importation. We operate in over 20 countries, offering end-to-end solutions—including supplier development, international logistics, customs clearance, tax incentives, and high operational performance. Our team is intense, committed, and focused on consistent results. No shortcuts, no miracle solutions—hard work is our magic formula. If you share this vision, you could be the missing piece in our Importer team. But before applying to become an Importer, why not learn what guides us? * We help our clients Import Better; * We believe in and value people; * Well-done is better than perfect; * No shortcuts or miracle solutions; * We uphold the highest standards; * Our magic formula is hard work; * We are all one team. Do you identify with this? Then, explore more details about this opportunity below. Check out our BENEFITS: * Health insurance; * Meal allowance; * Mobility assistance; * Life insurance; * Fresh fruit program; * Birthday day-off. Your mission as an Importer: Define and lead Importe Melhor’s business-level marketing strategy—responsible for brand building, generating qualified demand, and establishing the company as a reference in strategic importation. Translate the company’s growth objectives into clear direction, goals, and priorities for the team, coordinators, and external partners—owning the outcomes. Responsibilities: * Define short-, medium-, and long-term marketing vision and strategy, directly aligning them with BHAGs and the company’s growth plan; * Structure, build, and lead the marketing department—developing coordinators and specialists to form a high-performance team; * Manage the marketing budget—deciding on resource allocation, investment prioritization, and accountability for ROI; * Translate business goals into measurable demand-generation objectives, qualified pipeline targets, and revenue contribution; * Define brand architecture, positioning, and institutional narrative—ensuring consistency across all touchpoints; * Establish KPIs, targets, and cadence for performance tracking—reporting results and recommendations directly to the executive board; * Lead the integrated channel strategy (organic, paid media, inbound, content, and automation), setting priorities collaboratively with the team and partners; * Ensure strategic alignment between marketing and sales—jointly defining lead SLAs, delivery quality, and collaborative funnel progression; * Evaluate, select, and implement technologies and tools that enhance marketing’s capacity and scalability; * Foster a culture of continuous improvement, experimentation, and data-driven decision making within the department; * Represent marketing in the company’s strategic forums—informing product, positioning, and growth decisions. Requirements: * Bachelor’s degree in Marketing, Advertising & Public Relations, Business Administration, or related fields; postgraduate studies or MBA considered a plus; * Proven experience leading marketing departments—including managing other managers or coordinators; * Strategic business acumen and demonstrated expertise in results-oriented marketing planning; * Proficiency in growth, demand generation, branding, paid media (Google Ads, Meta Ads, LinkedIn Ads), and inbound marketing; * Experience managing marketing budgets and being accountable for ROI; * Strong analytical capability and a track record of data- and metric-driven decisions; * Experience with marketing automation and CRM platforms (e.g., RD Station or equivalent); * Excellent executive communication skills—both written and verbal—with ability to engage C-level executives. What will your work schedule be like? On-site in Itajaí, at our office, Monday through Friday during standard business hours. If you identify with this opportunity, apply now to become an Importer! Good luck!