Growth Specialist

Description

MATH is a data science and artificial intelligence ecosystem dedicated to solving complex business problems. We work alongside companies that need to transform large volumes of data into clearer, faster, and more efficient decisions. **Growth Specialist** **Mission:** * + Develop and lead data-driven growth marketing strategies focused on boosting product and service performance, optimizing the customer lifecycle, and maximizing financial results through integrated marketing, product, and channel initiatives. **Responsibilities:** * Growth Strategy: Plan and lead omnichannel strategies including paid channels, SEO, email, and social media, defining ROI, CAC, and LTV targets for acquisition and retention. * Customer Journey: Design, review, and optimize customer journeys and engagement workflows to engage, convert, and retain customers throughout their lifecycle. * Data Analysis: Monitor metrics such as usage, frequency, and volume; segment databases; and identify opportunities for reactivation, upsell, and cross-sell. * Cross-functional Collaboration: Work collaboratively with product, technology, data, and sales teams to execute projects and align strategically. * Funnel Management: End-to-end management of acquisition and retention funnels, driving continuous improvements to increase performance and recurrence. **Tech Skills:** * Growth marketing strategies and A/B testing. * Paid channel management (Google, Meta) with a performance focus. * Creation of automated customer journeys using CRM and marketing automation tools. * Data analysis focused on KPIs such as CAC, LTV, ROI, and tools like SQL and BI. * Technical SEO and content marketing. * Conversion rate optimization (CRO) and UX for conversion optimization. * Python and R programming for automation and modeling. * Martech ecosystems and CDP configuration. **Our Benefits:** * ️ Meal Voucher * Health Insurance * Dental Insurance * Life Insurance * StarBem \- Psychotherapy and Nutritionist services * + ️ Workplace Gym * ️ Wellhub (Gympass) * Childcare Assistance * Creditas * Partnerships with Educational Institutions * PET Insurance Plan * Partnership with SESC * Certification Bonus * Referral Bonus * ‍ Equipment provided by MATH **Our Values:** \#InnovaMathers \#CollabMathers \#TrueMathers \#HumanMather