MARKETING COORDINATOR

Description

Job Summary: Develop marketing strategies and visual brand identity, coordinate market data analysis, and manage lead qualification to promote corporate image and enhance business performance. Key Highlights: 1. Develop marketing strategies and brand visual identities 2. Coordinate market data analysis and growth opportunity identification 3. Ensure lead qualification and progression in collaboration with the sales team **Mission:** Develop marketing strategies, brand visual identities, and lead generation initiatives to promote corporate image and enhance business performance. Coordinate analysis of relevant data on competitors, customers, and market scenarios to provide insights that guide business strategy, decision-making, and the pursuit of growth and innovation opportunities. Ensure generated leads are qualified and accurate, and monitor their progression in collaboration with the sales team. **Responsibilities:** 1\. Develop strategies and tactics to enhance company reputation and drive qualified traffic; 2\. Develop product and equipment marketing strategies focused on customers; 3\. Monitor agency performance across organic and paid acquisition channels, including content creation and curation; 4\. Coordinate performance of pay-per-click campaigns, events, advertising, social media, offer-generation campaigns, copywriting, and performance analysis; 5\. Build strategic relationships and partnerships with key industry players, agencies, and suppliers; 6\. Ensure all content and materials align with corporate identity and comply with messaging standards and guidelines; 7\. Collaborate with HR to develop internal marketing strategies; 8\. Proactively evaluate and identify new marketing opportunities; 9\. Coordinate market mapping and positioning studies, analyzing competitor activities, trends, new product launches, potential customer profiles, and customer data; 10\. Coordinate monthly CRM sales analysis to identify business opportunities, implement actions, and optimize customer retention for improved results; 11\. Collaborate with the marketing department to organize and define strategies and practical actions for promotional events aimed at attracting new business; 12\. Coordinate studies for business expansion projects aligned with Strategic Planning. ### **Employment Type:** Contractor (PJ) ### **Benefits:** Benefit Card, Parking, Workplace Gym, Health Insurance, Dental Insurance, Cafeteria, Life Insurance, Flexible Meal Voucher, Flexible Food Voucher ### **Department:** Marketing