Senior E-commerce Analyst

Description

**Job Opening: Senior E-commerce Analyst – Baby Center** **Location:** R. Couto Magalhães, 150 – Alto da Boa Vista, Ribeirão Preto – SP **Working Hours:** Monday to Friday, 9:00 AM to 6:00 PM | Saturday, 9:00 AM to 3:00 PM **Compensation and Benefits:** **Salary:** R$ 3.000,00 + commission Meal allowance: R$ 31.00 per worked Saturday Performance bonuses Health insurance (after 6 months): Unimed (30% employee | 70% company) **Responsibilities:** Manage e-commerce and marketplace operations (platform, catalog, and pricing) Monitor and analyze performance indicators (KPIs) Plan and execute commercial campaigns and initiatives Optimize user experience (UX) Integrate and monitor marketplaces, payment methods, and logistics Analyze data and generate strategic reports Lead continuous improvements and digital channel projects Align requirements with internal departments (marketing, IT, logistics, finance) Monitor competitors and market trends *Management of integrated platforms across digital sales channels SEO-optimized product listings: Creation of titles, descriptions, and attributes focused on conversion and channel-specific ranking (own e-commerce vs. marketplaces) Automation and CRM: Implement communication workflows and abandoned cart recovery flows to increase LTV (Lifetime Value). Reputation and Customer Service 2.0 Management: Monitor and optimize marketplace account health metrics (complaints, delivery timelines, and reviews) to maintain top seller status. Profitability Management (Take Rate and Margin): Analyze financial health of sales per channel, considering marketplace fees, shipping costs, and customer acquisition costs. Digital Asset Management: Curation and organization of product images and videos to ensure visual consistency and optimal shopping experience.* **Requirements:** Solid experience of over 3 years in e-commerce (senior level) Familiarity with platforms such as VTEX, Shopify, Tray, or similar Proficiency in analytics tools (GA4, GTM, Looker Studio, Advanced Excel) Experience with digital media (Google Ads, Meta Ads) and sales funnels Knowledge of SEO, CRO, and performance metrics Analytical, strategic, and results-oriented profile Compensation: R$1.518,00 – R$3.000,00 per month Work Location: On-site