Marketing Manager

Description

Job Summary: We are seeking a Marketing Manager to lead and enhance Aliá Seguros' market presence, strengthen the brand, and generate business opportunities. Key Highlights: 1. Lead and enhance Aliá Seguros' market presence 2. Develop and implement the marketing strategic plan 3. Lead and develop the marketing team Position: Marketing Manager Job Description: We are looking for a **Marketing Manager** to lead and enhance **Aliá Seguros**' market presence. We seek a professional capable of transforming strategy into action, strengthening our brand, and generating business opportunities through creative, results-oriented marketing initiatives. This professional will be challenged to develop the marketing function, lead the team, and collaborate closely with the sales team to ensure our strategies align with customer needs and Aliá's growth. ? Responsibilities: * Develop and implement the marketing strategic plan, defining objectives, targets, and KPIs aligned with company growth. * Design and monitor digital marketing strategies, including social media, content production, paid media campaigns, and qualified lead generation. * Execute brand strengthening and institutional positioning initiatives, ensuring consistent communication and corporate identity across all channels. * Develop marketing strategies focused on generating business opportunities, supporting the sales team in converting new customers. * Supervise the planning and production of institutional and informative content, ensuring alignment with strategy and target audience. * Monitor and guide the company's digital presence, ensuring strategic engagement on social media and strengthening relationships with the audience. * Plan and monitor marketing and advertising campaigns, tracking results and optimizing media investments. * Lead and develop the marketing team, distributing tasks, monitoring deliverables, and promoting team members' professional development. * Monitor and analyze marketing performance metrics, such as lead generation, digital engagement, campaign reach, and return on investment. * Collaborate closely with sales, operations, and institutional departments to ensure marketing strategies align with corporate objectives. * Manage relationships with marketing suppliers, agencies, and partners, ensuring quality and efficiency in deliverables. * Plan and monitor institutional, commercial, and relationship-building events, reinforcing brand presence and generating new business opportunities. * Evaluate and monitor sponsorship initiatives and institutional partnerships, ensuring alignment with the company's positioning strategy. Requirements: * Knowledge of digital marketing strategies, including campaign management, brand positioning, and lead generation. * Ability to align marketing strategies with customer needs and diverse target markets, ensuring focus on delivering value and business results. * Excellent communication, interpersonal, and teamwork skills. * Experience in marketing leadership roles, including team management and people development. * Completed undergraduate degree in Marketing, Advertising and Public Relations, Communications, Business Administration, or related fields. * Ability to analyze marketing data, KPIs, and metrics, using insights to support strategic decision-making. * Postgraduate degree or specialization in marketing. * Familiarity with marketing management and performance tracking tools.