Endomarketing Analyst

Description

Job Summary: A transformative agent who connects Vibropac’s purpose to the hearts of employees, strengthening engagement and organizational culture through communication and experiences. Key Highlights: 1. Internal Communication Management and Employer Branding 2. Cultural Onboarding and Values Campaigns 3. Industrial Storytelling and Agile Visual Design **PURPOSE AND MISSION OF THE POSITION** **Purpose:** To be the transformative agent connecting Vibropac’s purpose (social and environmental well-being) to the heart of each employee. **Mission:** To strengthen engagement and organizational culture through internal communication strategies and experiences that foster collaboration, proactivity, and results orientation, ensuring that \\"Intimacy with the Customer\\" begins internally. **RESPONSIBILITIES AND DUTIES** * **Internal Communication Management:** Create and manage content for official channels (corporate WhatsApp, intranet, bulletin boards, internal TV, email marketing, events, and announcements), ensuring clear information delivery across all business units. * **Employer Branding:** Develop the \\"Employer Brand\\" to attract talents aligned with water treatment and fluid handling solutions. * **Engagement Calendar:** Plan and execute corporate events, commemorative dates, and recognition initiatives (e.g., Tenure Award). * **Cultural Onboarding:** Integrate new talents by presenting the company’s mission, vision, and strategic positioning (Gold, Silver, Bronze); organize and execute internal events promoting integration and corporate culture (town halls, conventions, celebrations). * **Values Campaigns:** Create campaigns stimulating company values: Environmental Respect, Collaborative Spirit, and Results Focus; recognition campaigns, incentive programs, and well-being initiatives. * **Change Communication:** Support dissemination of new processes and tools, minimizing noise and resistance. * **Partnership:** Collaborate synergistically with HR, Marketing, and Leadership to effectively communicate policies, benefits, and internal initiatives. * **Measurement:** Monitor and analyze engagement and communication metrics to ensure action effectiveness. **Technical Qualifications (Hard Skills)** * Flawless writing and storytelling ability. * Proficiency in email marketing tools, corporate social media platforms, and others. * Knowledge of climate survey methodologies (eNPS). * Skill in creating institutional presentations. * Organizational capability to manage multiple projects and deadlines simultaneously. **Organizational Qualifications** * **Collaborative Spirit:** Ability to partner effectively with External Marketing and Production teams. * **Resilience:** Ability to interact with diverse technical and operational profiles. * **Strategic Alignment:** Understanding that Operational Excellence (Silver) depends on well-informed people. **SPECIFIC SKILLS (THE VIBROPAC DIFFERENTIAL)** **Industrial Storytelling:** Ability to transform technical data (production KPIs, PCP targets) into inspiring, easily understandable narratives. * **Agile Visual Design:** Proficiency in tools (Canva, Illustrator, or Photoshop) to create visually appealing and professional communications within short timeframes. * **Stakeholder Management:** Ability to engage with and gather information from diverse profiles—from Operators to Directors—adapting language without losing essence. * **Active Listening and Mediation:** Identify hallway radio chatter and proactively align communication with leadership. * **Engagement Data Analysis:** Ability to interpret metrics (e.g., communication open rates, event participation) to adjust communication strategy.