Communications Analyst (Press Relations and Crisis Management)

Description

Job Summary: As a Communications Analyst, you will serve as a strategic liaison for press relations and crisis management, building and reinforcing the company’s reputation. Key Highlights: 1. Strategic engagement in communication with the press and the executive committee. 2. Responsible for crisis management and strengthening the brand’s reputation. 3. Development of institutional narratives and relationship building with journalists. The **Communications Analyst (Press Relations and Crisis Management)** will act as a strategic bridge between company departments, the executive committee, and the press—ensuring agile and accurate responses to media requests and the proper translation of complex information for external audiences. This role aims to build and strengthen the company’s reputation and brand through robust corporate communication strategies and crisis management. Responsibilities include advising executives, coordinating PR initiatives, developing institutional narratives, and responding swiftly and ethically to sensitive situations. **Responsibilities and Duties** * Serve as strategic communications advisor to the executive committee on messaging and official positions. * Act as the central point of contact for receiving, triaging, and responding to all press inquiries—ensuring timely and accurate delivery. * Draft press releases, official statements, public notices, institutional materials, and **Q&A documents** for spokespersons, ensuring message alignment. * Prepare **detailed briefings and key messages** for executives prior to interviews and events. * Coordinate workflow and deliverables from the **Public Relations agency**, directing story angles, approving press releases, and ensuring execution of tactical plans. * Develop and implement corporate communication strategies for external audiences, integrating efforts across social media and digital channels. * Monitor **press coverage** and **brand mentions**, identifying reputational risks and preparing reactive communication plans. * Proactively identify positive story angles within business areas—especially innovation topics (e.g., AI)—and develop narratives for proactive outreach to the press. * Build and maintain strong relationships with journalists and influencers to strengthen strategic media networks. * Manage crises swiftly and ethically, ensuring responses align with corporate strategy. * Interpret media data and propose corrective actions to mitigate risks. **Requirements and Qualifications** * Bachelor’s degree in Communications, Public Relations, Journalism, or related fields. * Solid experience in press relations, corporate communications, and institutional reputation management. * Demonstrated experience in crisis management, including contingency planning and emergency communications. * Excellent writing and verbal communication skills, with expertise in drafting press releases, articles, official statements, and public notices. * Ability to map media outlets, segment journalists, and maintain ongoing media relationships. * Capacity to develop integrated communication plans and PR strategies aligned with corporate goals. * Advanced knowledge of reputational risk management, corporate protocols, and media monitoring tools. * Aptitude for spokesperson preparation (media training), including interview simulations and guidance on demeanor and messaging. * Proactive, strategic mindset with strong interpersonal skills. * Certification in Crisis Management and supplementary courses in Corporate Communications are desirable. * Advanced English proficiency is desirable for engaging with international media and producing bilingual materials. **Additional Information** **Benefits:** * Meal allowance * Health insurance * Dental insurance * Life insurance * Wellhub * Tranquil Mind Program * Profit-sharing plan (PLR) ### **Being Always Together is What Drives Us!!!** We are Algar—a people-first company part of the Algar Group, committed to best ESG practices. Our greatest strength lies in connecting people and innovating to positively transform the future. With over 70 years of history, we have built a comprehensive portfolio of technology and telecommunications solutions serving corporate (B2B) and retail (B2C) customers across Brazil. Here, you’ll find voice, data, IT, IoT, and Artificial Intelligence services; ultra-fast internet (Fiber and 5G); high-quality mobile and fixed-line telephony—and a company recognized as a sustainability leader in environmental, social, and governance practices, and named one of the best places to work by GPTW. Because we care deeply about our human capital, pillars such as health, safety, and well-being form the foundation for developing our 4,000+ associates—the term we use for our employees. With our eyes on the future, we’re here to offer the best IT and telecom products and services for your life and your business—and we’re also ready to be your top choice for professional growth and development. That’s what it truly means to be \#AlwaysTogether.