Senior CRM Analyst

Description

Job Summary: Thermas da Mata is seeking a Senior CRM Analyst for its Marketing team, focused on creating experiences and building customer connections to deliver a Beautiful Day for visitors. Key Highlights: 1. Strategic professional focused on customer experiences and connections 2. Collaborative, dynamic, and excellence-oriented environment 3. Integrated collaboration with Social Media, Paid Traffic, Product, and Commercial teams **About Thermas da Mata Parks and Hotels** The Thermas da Mata Parks and Hotels is one of the leading water parks in the State of São Paulo and the first water park in Greater São Paulo, recognized as a benchmark in leisure, entertainment, and family experiences. In addition to aquatic attractions, Thermas da Mata Parks and Hotels features its own hotel, offering visitors a complete experience of accommodation, comfort, and convenience—ideal for those wishing to enjoy both the park and the surrounding region. We believe our success is directly tied to the people who shape our story. We value committed talent, diversity, teamwork, and a collaborative, dynamic, and excellence-oriented environment. Respect, continuous development, and the pursuit of sustainable results are core elements of our culture. **About the Position** Thermas da Mata is seeking a **Senior CRM Analyst** to strengthen our Marketing team. We are looking for a strategic professional who enjoys challenges and is dedicated to creating experiences and customer connections—helping deliver a **Beautiful Day** for everyone visiting the park. **Employment Type:** CLT or PJ **Salary:** To be negotiated **Working Hours:** 9:00 AM to 6:00 PM, Monday through Friday (with weekend on-call rotation). **Work Mode:** 100% On-site **Responsibilities & Duties – Senior CRM Analyst** * Plan, configure, and execute CRM and marketing automation campaigns, focusing on lead nurturing, conversion, and customer retention. * Create, segment, and manage databases using behavioral criteria and sales funnel stages. * Develop strategic copy for emails, WhatsApp messages, SMS, and push notifications, aligned with the brand’s tone of voice. * Design, implement, and monitor automated workflows and multichannel customer journey maps. * Monitor and analyze performance metrics—including open rates, click-through rates, conversion rates, opt-out rates, and engagement—and propose continuous improvements. * Conduct A/B tests on campaigns and communications, analyze results, and apply optimizations to enhance performance. * Prepare management reports and dashboards featuring CRM, sales funnel, and conversion KPIs. * Support retention, reactivation, and post-sale strategies in partnership with other company departments. * Ensure all communications align with the brand identity, tone of voice, and business objectives. * Collaborate closely with Social Media, Paid Traffic, Product, and Commercial teams to ensure consistency across marketing and relationship strategies. **Requirements & Qualifications** * Bachelor’s degree completed or in progress in Marketing, Advertising, Business Administration, Communications, or related fields. * Experience with CRM and marketing automation tools. * Knowledge of database segmentation and sales funnel concepts. * Hands-on experience with Salesforce and RD Station platforms. * Ability to analyze performance metrics (open rates, click-through rates, conversion rates, and engagement). * Experience conducting A/B tests and optimizing campaigns. * Strong written communication skills for crafting copy and customer-facing messages. * Analytical, organized, and results-oriented mindset. **Preferred Qualifications** * Knowledge of **customer data integration and automated customer journeys**. * Familiarity with **LGPD regulations and best practices for database management**. * Experience in **data analysis and dashboard creation** (Advanced Excel, Power BI, or Google Data Studio). * Background working in **tourism, entertainment, theme parks, or retail**. **Benefits** * Transportation Benefit via Flash card (6% payroll deduction) * On-site meal (100% subsidized) * Meal Benefit via Flash card * Medical Insurance * Dental Insurance * Pharmacy Benefit * Life Insurance * Free access to Thermas da Mata Park for you + 4 legal dependents Minimum Education Level: Bachelor’s Degree