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Senior CRM Analyst | Banco Carrefour

Indeed
Full-time
Onsite
No experience limit
No degree limit
Praça do Patriarca, 62 - Historic Center of São Paulo, São Paulo - SP, 01002-010, Brazil
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Job Summary: We are seeking an analytical professional to manage and optimize CRM strategies, transforming data into business decisions and enhancing customer satisfaction. Key Highlights: 1. Engine that drives intelligent customer relationship management 2. Focus on the intelligence behind CRM journeys and campaigns 3. Autonomy to generate solutions and transform data into decisions **FROM TALK TO PRACTICE** **About the area:** Our CRM team is the engine that drives intelligent customer relationships, divided into two strategic fronts. One of our opportunities focuses directly on the PJ product, operating in an integrated manner within a tribe-and-squad structure. The other adopts a cross-functional and consultative perspective, directing the highest-impact topics for daily CRM operations. In both contexts, you will work closely with partner areas to transform data into business decisions. **Challenges of this role:** This position is for analytical professionals who seek autonomy to generate solutions. You will not be responsible for the operational execution of journeys or campaigns, but rather for the intelligence behind them. Your day-to-day responsibilities will focus on: * Managing and promoting continuous improvement of the company's Customer Relationship Management (CRM) strategies. * Analyzing and interpreting complex customer data, independently identifying business opportunities and areas for improvement. * Developing robust relationship strategies aimed at increasing customer satisfaction and loyalty across our base. * Creating detailed management reports and dashboards to monitor the effectiveness of each strategic action taken. * Independently extracting and manipulating data to translate numbers into strategic guidance for stakeholders. **Requirements:** * Bachelor’s degree completed in Business Administration, Engineering, Information Systems, or related fields. * Advanced proficiency in SQL for data manipulation and analysis. * Advanced knowledge of Microsoft Office Suite, with primary focus on Excel and PowerPoint for executive presentations. * Prior experience in CRM. * Familiarity with CRM tools such as Salesforce, Microsoft Dynamics, or similar platforms. * Skills in data analysis, interpretation of KPIs, and preparation of management reports. * Availability to work in a hybrid model in São Paulo (next to Vila Lobos Park). **Nice to have:** * Professional experience in large enterprises or financial institutions. Minimum Education Level: Bachelor’s Degree

Source:  indeed View original post
João Silva
Indeed · HR

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