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Job Summary: We are seeking a professional to develop, implement, and optimize performance marketing strategies focused on sales growth and alignment with the bank’s business objectives. Key Highlights: 1. Strategic performance marketing execution focused on sales. 2. Collaborative work with commercial and product teams. 3. Development of measurable and scalable marketing strategies. Proudly, we are one of Brazil’s leading banks. Here, we do not settle for the status quo. We are constantly pursuing improvement, continuous learning, and innovation. We seek people passionate about change, eager to learn, and ready to grow in the financial market. If this resonates with you, join our team! **Responsibilities and Duties** * Develop, implement, and optimize **data-driven performance marketing strategies**, guided by KPIs and focused on **product sales growth**. * Adopt a **strongly commercial approach**, structuring campaigns and initiatives that drive results across the **SD and PJ business units**, throughout the funnel (acquisition, conversion, and retention). * Monitor and analyze **marketing and sales KPIs** (e.g., leads, conversion rate, CAC, ROI, average transaction value), generating insights for continuous strategy optimization. * Collaborate closely with commercial, product, and channel teams to ensure **alignment between marketing strategy and business objectives**. * Ensure brand and institutional communication consistency across all initiatives, balancing performance with positioning. * Plan, prioritize, and fulfill requests from bank departments with an analytical mindset, impact focus, and commitment to measurable outcomes. * Produce and supervise strategic materials, executive presentations, and results-oriented communications. * Manage vendors, external partners, contracts, and departmental budget, ensuring efficiency, performance, and return on investment. * Act as a strategic partner to senior leadership, translating business objectives into **measurable and scalable marketing strategies**. **Requirements and Qualifications** * Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, Data Science, or related fields. * Solid experience in strategic and commercial marketing, preferably within financial institutions or B2B environments. * Experience organizing corporate events and managing vendors. * Maturity and ability to engage effectively with senior leadership. * Ability to manage multiple simultaneous demands autonomously, with organization and results orientation. * Capacity to transform business needs into creative and objective solutions. * Excellent communication skills. **Additional Information** * Meal Allowance; * Food Allowance; * Health Insurance; * Dental Plan; * Life Insurance; * Newborn Assistance; * Wedding Assistance; * Daycare/Babysitter Assistance; * Birthday Bonus; * Apoio Pass; * Gym Partnership; * Transportation Allowance; * Profit Sharing (PLR); * Annual Bonus. In 1961, Banco Sofisa was founded on a journey of transformation, adaptation, and above all, innovation. Today, we proudly stand as one of Brazil’s leading banks. This achievement stems from our commitment to and belief in the Brazilian entrepreneur, strengthening relationships built on ethics and respect. One key factor distinguishing us in the market is the dedication of our employees — driven by strong entrepreneurial spirit and passion that makes them wear the company shirt as if they were owners. It is this same motivation that has led us to remarkable awards and achievements, such as being named Brazil’s Best Bank in a 2023 Forbes ranking. Here, we do not settle for the status quo. We believe there is always room for improvement, learning, investment, and exploration of the new. Continuous improvement is a daily process. In 2011, we launched a new category of banking services in Brazil: the first digital investment bank — Sofisa Direto. This created the ideal opportunity to keep our customers motivated to pursue their goals. Throughout our history, Banco Sofisa’s businesses have been built upon solid financial foundations, secured by high capitalization ratios, giving our customers confidence to invest in high-quality assets — many available exclusively here. Today, we can confidently say we have passed the greatest test of all: the test of time. And having passed it reflects our commitment to those who truly matter: you, our customer. Every obstacle overcome, every challenge conquered forms the foundation of our solidity and the experience needed to move forward. We are Banco Sofisa. We are different!
