Job Summary: Technology Product Manager to lead the development and evolution of Vivo’s recommendation personalization engine (NBA), optimizing business outcomes and customer experience. Key Highlights: 1. Leadership of the analytical product for the Next Best Action (NBA) Engine 2. Define vision, roadmap, and value delivery strategy 3. Lead a multidisciplinary team spanning Data Science, Analytics, AI, and Product We are seeking a Manager to lead the development, evolution, and operation of Vivo’s recommendation personalization engine (NBA), aimed at optimizing business outcomes and customer experience across interactions with the company’s channels and communications. The professional will be responsible for translating business needs into technical capabilities, interfacing with business areas and coordinating technical profiles, ensuring high-quality deliveries aligned with corporate goals. **Responsibilities and Duties** **Job Description** We are seeking a Technology Product Manager – Customer Engagement to lead the product management of Vivo’s Next Best Action (NBA) Engine. This product is an analytical decision-making service that combines data, rules, statistical models, and artificial intelligence to guide personalized interactions, offers, and communications at scale across multiple company channels (Vivo App, stores, customer service, digital and assisted channels). The professional will be responsible for defining the product’s analytical vision, roadmap, and value delivery strategy, ensuring the NBA engine evolves as an explainable, trustworthy, and business-impact-oriented decision intelligence platform. They will lead a multidisciplinary team focused on Data Science, Analytics, AI, and Product, leveraging Adobe and SAS technology stacks, as well as custom analytical components and interfaces, to support real-time and batch decision-making. **Requirements and Qualifications** **Responsibilities and Duties** Responsibilities: * Lead the analytical product management of the Next Best Action Engine, owning vision, positioning, roadmap, and value delivery—with emphasis on measurable impact on business results and customer experience. * Define and evolve the NBA engine as an Analytics and AI product, integrating data, rules, statistical models, and machine learning models to support next-best-action decisions across diverse contexts and channels. * Lead definition of the product’s analytical roadmap, prioritizing enhancements in predictive capability, recommendation quality, explainability, governance, and decision scalability. * Orchestrate the use of Adobe and SAS stacks as data, analytics, and decisioning platforms—defining how each contributes to data ingestion, modeling, decision-making, experimentation, and activation. * Serve as the primary liaison among Data Science, Advanced Analytics, Product, Channels, and Business—translating strategic problems into analytical hypotheses, use cases, and decision engine capabilities. * Define, jointly with involved areas, the operational model for Analytics and AI of the NBA engine—including model, rule, and feature governance; experimentation cycles; versioning; validation; and compliance. * Ensure the decision engine operates with high observability and explainability, enabling understanding, auditing, and continuous improvement of recommendations generated by rules and models. * Lead and develop a multidisciplinary team with strong representation from Data Science and Analytics, promoting best practices in experimentation, model evaluation, and analytical product metrics. * Monitor analytical performance metrics (e.g., uplift, precision, coverage, incremental impact), transforming results into learnings and continuous product improvements. * Communicate analytical insights, decisions, and trade\-offs clearly and structurally to both technical and business audiences, reinforcing trust and adoption of the solution. **Requirements and Qualifications** Requirements: * Bachelor’s degree in Statistics, Mathematics, Data Science, Engineering, Computer Science, Economics, or related fields. * Solid experience in managing Analytics, Data Science, or AI products—including defining vision, roadmap, and value delivery of analytical products. * Strong hands-on experience in Data Science, Advanced Analytics, and Modeling—with ability to engage technically on models, metrics, features, and analytical trade\-offs. * Experience with Analytics, Decisioning, Martech, or CRM platforms in contexts involving personalization, recommendation, or large-scale decision-making. * Ability to translate business problems into analytical use cases, hypotheses, metrics, and data-driven solutions. * Proficiency in SQL and deep understanding of data, analytical pipelines, and information architecture. * Experience leading multidisciplinary teams—especially data scientists, analysts, and analytics technical profiles. * Clear and structured communication skills, with ability to explain analytical and AI concepts to non-technical audiences. **Desirable:** * Experience with **decision and recommendation engines (NBA, NBO, NBX)** in complex, omnichannel environments. * Hands-on experience with the **Adobe** stack and/or **SAS tools** for analytics, modeling, and decisioning. * Practical experience with **machine learning models, statistical models, and optimization techniques** applied to decision-making. * Knowledge of **experimentation practices, causality, A/B testing, uplift modeling, and analytical product metrics**. **Additional Information** At Vivo, we spare no effort in supporting and valuing our employees—not only offering excellent benefits, but also flexible ones. * Choose the ideal benefit for you and your dependents via a digital platform featuring multiple categories: Gym, VR, VA, Pharmacy Assistance, Medical Assistance, Dental Assistance, and Life Insurance; * Corporate mobile phone—yes, a brand-new smartphone for you! * Unlimited voice and data plan—yes, unlimited! With Brazil’s best mobile network, even faster with Vivo’s 5G! * An exclusive Vivo offer with special discounts on landline, broadband, TV, and apps; * Eligibility for annual Bonus or PPR; * Plan your future through our Private Pension Plan; * Have children? You’ll receive a subsidy to help cover school, daycare, or babysitter expenses; * Work in an environment that respects your personality, your style of dress, and your individuality—you can be authentically you. \#VemdeVocê * Work remotely up to two days per week. \#Mobility * Enjoy flexible working hours; * Take a day off (Day off) to celebrate your birthday; * Participate in one of the largest corporate volunteer programs to transform the world; * Access our Educational Development Program, offering partnerships with educational institutions (with discounts), certifications, and online courses; * Accelerate your career through our Internal Recruitment Program—across Brazil or abroad, as we operate in over 17 countries! \#VivoMinhaCarreira * Benefit from a suite of initiatives designed to improve your physical, emotional, and social well-being! Here, we have \#VivoBemEstar, encouraging our team to adopt healthy habits and enjoy a higher quality of life! Available to our employees: nutritionist consultations, psychologists, social workers, telemedicine, and more! \#VempraVivo We are part of Telefônica Group, Brazil’s telecommunications leader. Our purpose is to **Digitalize to Connect** people, businesses, and society as a whole—building a more connected nation and transforming the lives of Brazilians. We seek to expand our customers’ autonomy, personalization, and real-time choices—putting them in control of their digital lives, securely and reliably—all backed by Vivo’s renowned quality. To make this possible, we lead a digital transformation process and are revolutionizing our company from within. We’ve implemented agile methodologies enterprise-wide, striving to connect with the most innovative and collaborative ways of working. We foster a diverse and inclusive environment that stimulates creativity, drives innovation, and increases engagement. We believe **diversity**—in people, experiences, cultures, behaviors, skills, and attitudes—is a differentiator reflecting the society we live in. We maintain a robust internal program grounded in five pillars: Gender, LGBTI\+, Race, Persons with Disabilities (PcD), and 50\+, to ensure a more inclusive culture and a more diverse, representative workplace. We are a **technology** company, inspired by diversity and **innovation**, offering space for everyone, supporting and embracing differences. We believe the path to delivering the best experience to our customers begins with a great experience for our employees. **\#VemPraVivo**