Content Analyst

Description

We are looking for a Content Analyst to join our Institutional Marketing team. Your mission will be to develop and implement a content strategy focused on the customer journey and experience; plan and produce digital content for the Zaffari Group (Instagram, Facebook, YouTube, websites, and intranet). You will collaborate with the art director to create assets for websites and social media; align digital productions with suppliers. **Responsibilities and duties** * Monitor trends, review and edit texts; * Editorial work and production of institutional communications; * Execute commercial campaigns for partner brands, as well as production and coverage of events; * Identify and research gastronomy/audiovisual sources and references; * Work collaboratively and communicate effectively with the project team. **Requirements and qualifications** * Bachelor’s degree in Advertising and Public Relations, Journalism, Digital Communication, or equivalent; * Knowledge of the digital field for content creation; * Experience with events and social media campaigns; * Impeccable writing skills and clarity to ensure effective communication; * Agility and organization in developing content deliverables; **Additional information** * Annual Profit-Sharing Program (PPR) * Unimed health insurance * Dental insurance * On-site cafeteria * Transportation allowance as per CLT regulations * Retail Worker’s Day Off Our story began in 1935, founded by Francisco José and Santina Zaffari, who—with care and dedication—established a dry and wet goods store in the interior of Rio Grande do Sul. From this small shop emerged a trajectory centered on quality, variety, a welcoming environment, and service—differentiators that have become our company’s hallmark. Today, the Zaffari Group comprises multiple business segments, including the largest supermarket and hypermarket chain in southern Brazil. It also operates shopping centers in Rio Grande do Sul and São Paulo, as well as a credit card operator. In 2023, the Cestto Atacadista wholesale network was launched. Our large family now includes 12,000 dedicated employees committed to delivering the best customer experience. We provide a pleasant, safe, and developmental environment where professional and personal growth go hand in hand. We are an educational company with a comprehensive perspective—from first-job experiences to employment opportunities for mature professionals aged 50+ . We strive to uphold respect for diversity and positive social interaction, always aligned with our commitment to serving the community well—the very reason for our existence. Our values and DNA travel with us: quality, integrity, commitment, and relationship-building. We invest in people because they are the life, soul, and success behind every project. With diverse approaches, we connect with one another through our shared purpose: doing our best—for customers and colleagues—every single day. Join our great family! Follow available opportunities on this page!