Senior Live Marketing Analyst

Description

**About Us** XP Inc. is one of Brazil's largest independent financial institutions, owning brands such as XP, Rico, Clear, XP Educação, InfoMoney, and others. With over 4.6 million active clients and more than R$ 1.1 trillion in assets under custody, XP Inc. has been transforming the financial market for 24 years to improve people's lives. Guided by a distinctive culture rooted in four core values \- **Think Big, Entrepreneurial Spirit, Customer Focus, and Open Mind** \- XP Inc. continuously seeks top talent with the ambition to achieve the impossible. **About the Opportunity** ------------------------ We are looking for a professional to join our Live Marketing team, responsible for planning, executing, and monitoring events and experiences that strengthen relationships with advisors and clients, while reinforcing brand positioning. This person will be a key contributor to cross-stakeholder projects — from institutional events to incentive travel programs. We seek a hands-on professional passionate about creating meaningful experiences, with keen attention to detail and a strong focus on delivering high-quality results. **What We’re Looking For** -------------------- **Essential Qualifications:** * Prior experience in events, live marketing, or brand experiences * Experience organizing medium- to large-scale events * Experience in travel logistics and incentive programs * Highly organized profile with strong ability to manage multiple projects simultaneously * Strong communication and negotiation skills with vendors * Proactive mindset and ownership mentality \- making things happen * Analytical mindset grounded in data * Intermediate/advanced English proficiency **Preferred Qualifications:** * Experience in the financial services industry * Experience with international events * Familiarity with project management tools **Challenges and Impact** ---------------------- * Plan, organize, and execute in-person and hybrid events (institutional, commercial, and relationship-building) * Develop and operationalize incentive travel programs for advisors and clients * Manage vendors (agencies, production houses, hotels, airlines, etc.) * Control project budgets, timelines, and logistics * Collaborate with internal departments (sales, branding, products) to ensure strategic alignment * Track and analyze event success metrics and outcomes (ROI, NPS, and others) * Ensure excellence in participant experience across all stages (pre-, during, and post-event) * Identify emerging trends and propose innovations in brand experiences and activations * **Hiring Process Steps** * **Initial Screening**: Resume review to assess alignment with qualifications and job requirements. * **General Assessments**: Evaluation of cultural fit via the Mindsight assessment and logical reasoning test by Predictive Index. * **Video Interview**: An opportunity to get to know each other better and understand your motivations and background. * **Recruitment Team Interview**: Discussion regarding expectations for the role and your professional goals. * **Technical Assessment**: Focused on role-specific competencies required for the position. * **Leadership Interview**: A conversation to explore your vision and how you can contribute to the team and company. * **Peer Interview**: Interaction with future colleagues to evaluate synergy and teamwork capabilities. * **Culture-Focused Interview**: Exploration of company values and principles to ensure strong cultural alignment. * **Offer**: Presentation of the employment proposal, including compensation and benefits details. **Benefits:** Health and Well-being: * Health insurance plan * Dental insurance plan * Wellhub (Gympass) * Zenklub * Life insurance * iFood Benefits (flexible VA and VR) * Transportation allowance * New Value (benefits club) * Parental leave: 6 months maternity leave and 20 days paternity leave * Childcare allowance Financial Life * Exclusive investment funds * Investment advisory services * XP Visa Infinite credit card with no annual fee * Credit solutions (payroll-deductible loans, home equity loans, real estate CCBs, etc.) **Flexible In-Person Work Model** Our work model varies by role — fully in-person for certain business functions and more flexible for other teams. We follow a model with higher in-person frequency, always guided by flexibility and autonomy — balanced with the responsibility inherent in our entrepreneurial culture. At XP Inc., we value face-to-face interactions and believe the office serves as a tool to enhance workplace relationships. * *By proceeding with your application, you declare that you have read, understood, and agree to the XP Inc. Group’s Privacy Policy and those of its vendors and partners supporting the recruitment process. The XP Inc. Group may use artificial intelligence solutions to support the recruitment team throughout the process, which may involve processing your personal data for this purpose, in accordance with the principles of Brazil’s General Data Protection Law (LGPD) and the XP Inc. Group’s Privacy Policy.*