Senior CRM Analyst

Description

Job Summary: The Senior CRM Analyst will lead the development and execution of CRM strategies, focusing on strengthening customer relationships and loyalty. Key Highlights: 1. Lead CRM strategies to strengthen customer relationships. 2. Act in a consultative and analytical manner on omnichannel campaigns. 3. Collaborate with various internal departments and Global CRM for alignment. We are EssilorLuxottica, the global leader in designing, manufacturing, and distributing ophthalmic lenses, eyeglass frames, and sunglasses. Formed in 2018 through the combination of Essilor and Luxottica, our company unites two centuries of innovation and human effort to elevate vision care and consumer experience worldwide. We are home to the world’s most beloved and widely recognized eyewear and vision care brands. Our proprietary eyewear brands include Ray\-Ban, Oakley, Costa, Vogue Eyewear, Persol, and Oliver Peoples, complemented by over 20 prestigious licensed brands. Our advanced lens technologies include Varilux, Crizal, Eyezen, Stellest, and Transitions. We deliver superior shopping and patient experiences through a network of 18\.000 stores, including world-class retail brands such as Sunglass Hut, LensCrafters, Salmoiraghi \& Viganò, and GrandVision. We are seeking a new team member to join us as a **Senior CRM Analyst**. The Senior CRM Analyst will be responsible for leading the development, evolution, and execution of EssilorLuxottica’s CRM strategies, with emphasis on strengthening customer relationships, increasing recurrence, enhancing loyalty, and expanding lifetime value. The role will involve consultative and analytical engagement in designing omnichannel campaigns, loyalty journeys, and cashback programs for the GrandVision, Ray\-Ban, Sunglass Hut, Solaris, and Oakley brands, ensuring standardization, compliance, and efficiency across the entire network. Additionally, the analyst will support and guide franchisees and internal departments by conducting performance analyses, tests, segmentation, and optimization initiatives, ensuring continuous advancement of CRM strategies and directly contributing to the business’s sustainable growth. **Key Responsibilities** * Lead the development, implementation, and monitoring of loyalty campaigns and programs. * Support and guide franchisees on CRM activations, ensuring alignment with brand strategies. * Conduct analyses and enhancements of loyalty and cashback strategies. * Execute operational activities within the department, ensuring organization and adherence to deadlines. * Manage the department’s budget and support tracking of payments related to CRM initiatives. Collaborate with internal departments (Sales, BI, Marketing, IT, Operations, Expansion, Training) and Global CRM in Italy to ensure alignment and advancement of initiatives. * **Requirements** Bachelor’s degree in progress or completed in Business Administration, Communications, Advertising, or Marketing. Experience in marketing activities, preferably in CRM. Hands-on experience in retention, loyalty, and engagement initiatives, including cashback. Proficiency in Microsoft Office Suite—especially Excel and PowerPoint. English proficiency preferred. EssilorLuxottica values and supports diversity; therefore, all positions are open to candidates with disabilities (PCD). Join our company and help shape the future of vision health. See your \#FutureInSight with EssilorLuxottica. We look to the future!