Traffic Analyst

Description

Job Summary: We are seeking a Traffic Analyst for our Marketing team, responsible for planning, monitoring, and optimizing campaigns across multiple platforms. Key Highlights: 1. Campaign optimization on Meta, Google, and LinkedIn Ads 2. Analysis of metrics and reports with practical insights 3. Integration of paid media, content, and CRM strategies We are a startup driven and motivated to develop students and healthcare professionals through education, utilizing active learning methodologies and immersive user-educator interaction. Our purpose unites our team toward one shared goal: EDUCATE TO IMPROVE HEALTHCARE! We are undergoing exponential growth, which directly involves the growth of our TEAM. Therefore, we seek a **Traffic Analyst for our Marketing team**, who feels attracted to and engaged with our cultural values: Proactivity, Loyalty, Adaptability, Commitment, and Empathy. Do you identify with this? Join the Paciente360 team! **Responsibilities and Duties** * Plan, configure, monitor, and optimize campaigns on platforms such as: * Meta Ads (Instagram and Facebook) * LinkedIn Ads * Google Ads (Search, Display, YouTube) * Monitor campaign performance daily, proposing adjustments and opportunities. * Create and test various audience segments, messages, and formats. * Establish A/B testing routines and continuous optimization cycles. * Manage budgets, ensuring optimal allocation of investments. * Produce reports with consistent analyses, actionable insights, and practical recommendations. * Support the team with technical expertise from planning through results measurement. * Track industry trends, algorithm changes, and market best practices. * Contribute to the integration of paid media, content, and CRM strategies. * Act as an active voice in funnel and campaign evolution, proposing new formats, messages, and segmentations. **Requirements and Qualifications** **Minimum Requirements:** * Proven experience managing paid media (B2B experience is a plus) with at least 2 years. * Proficiency in media buying platforms: Meta, Google, and LinkedIn Ads. * Ability to read and interpret metrics (CPC, CPA, CPL, ROAS, CAC, etc.). * Solid knowledge of tracking, pixels, UTMs, and measurement best practices. * Experience creating audiences, running tests, and performing advanced optimizations. * Strong organizational skills to manage multiple projects simultaneously. * BI tool knowledge is a plus (Looker Studio, Power BI). **Profile We Seek:** * Analytical, curious, and performance-oriented individual. * Collaborative team player, available for quick exchanges and daily collaboration. * Proactive in identifying opportunities and solving problems. * Comfortable with a dynamic pace and short-cycle deliverables. * Holistic understanding of marketing funnels and the role of media within marketing strategies. **You Stand Out With These Differentiators:** * Prior experience in projects or campaigns related to healthcare, medical education, edtechs, or B2B-focused companies. * Knowledge of content funnels and lead generation and qualification strategies. * Relevant certifications (Meta, Google, LinkedIn). * Solid knowledge of nurturing/CRM (RD Station). **Additional Information** Our work model is **hybrid (4 days onsite, 1 day remote)**. Our headquarters is located in the Vila Olímpia neighborhood of São Paulo/SP. Working hours: 8 AM to 6 PM, Monday through Friday. **At Paciente360 You’ll Find:** * Paid vacation (30 days after every 12 months worked) * Annual performance bonus according to current policy for your position; * Birthday day off; * Health insurance; * Dental insurance; * InvestPass; * OnHappy; * GymPass (health and wellness passport); * Growth opportunities, with internal promotion prioritized. **Greater Inclusion:** This position is also open to people with disabilities. **DIVERSITY:** Paciente360 values diversity, and the additional information provided in the diversity fields is very important to us—please be sure to complete them. Paciente360 is a 100% Brazilian technology company that revolutionized healthcare education by introducing humanized virtual clinical case simulations to teach concepts and guide decisions encountered in the daily practice of physicians and other healthcare professionals. Our platform ensures learning through humanized digital practices, interactively engaging users across all stages of medical or multidisciplinary care. The technology enables simulation and interaction between professionals and the patient journey—from diagnosis to treatment—as well as tracking of short- and long-term outcomes throughout the disease trajectory. The platform’s founders are physicians who built careers dedicated to medical training and education. Throughout their personal journeys, they stand out for developing health professional courses based on active teaching methodologies. The training strategies developed by Paciente360’s founders are widely used in Brazil and abroad.