SENIOR MARKETING ANALYST - PERFORMANCE MEDIA FOCUS

Description

Job Summary: Manage and optimize paid media campaigns, handle digital media management and lead generation, and collaborate with partner agencies to align strategies and objectives. Key Highlights: 1. Manage and optimize paid media campaigns 2. Handle digital media management and lead generation 3. Monitor and analyze performance KPIs **HERE YOUR CAREER STARTS BIG.** **JOIN US AS A SENIOR MARKETING ANALYST \- PERFORMANCE MEDIA FOCUS AT YDUQS.** We have an ambitious project requiring a team ready to think originally and disruptively, focused on solving today’s major challenges in education: access, technology, personalization, and our students’ success. We are an energetic company—born large and delivering extraordinary results. Join this team! **COME TRANSFORM LIVES—INCLUDING YOUR OWN.** **Responsibilities and Duties** **The main challenges as a SENIOR MARKETING ANALYST \- PERFORMANCE MEDIA FOCUS are:** * Manage and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok Ads, focusing on performance and measurable outcomes; * Handle digital media management and lead generation via website, in partnership with service-providing agencies; * Oversee and guide partner agencies, ensuring strategic alignment, standardization, and achievement of company objectives; * Develop tactical media plans jointly with agencies, defining investment strategies, audience segmentation, and channel selection; * Monitor and analyze performance KPIs such as CPI, conversion rate, CPC, impression share, ROAS, and other relevant metrics; * Review ads, creative assets, audience segmentation, and other campaign configurations across platforms to ensure high performance and correct implementation; * Track campaign schedules (always-on and time-bound campaigns), ensuring proper execution across platforms; * Manage the briefing workflow and requests for media assets, coordinating closely with responsible internal teams; * Monitor and analyze the conversion funnel (websites, landing pages, and user journeys), identifying improvement opportunities; * Conduct ongoing campaign analyses and optimizations, focusing on improving results and investment efficiency; * Prepare and present performance reports and analyses to various departments within the company. **Requirements and Qualifications** **We seek professionals with:** * Bachelor’s degree completed, preferably in Advertising and Public Relations, Marketing, or related fields; * In-depth knowledge of media, including understanding of campaign structuring workflows across multiple channels—such as website user journeys, social media, YouTube—and budget tracking; * Knowledge of lead-generation content marketing, influencer marketing, and programmatic media; * Proficiency in PowerPoint; * Advanced knowledge of Google Analytics, GA4, and DataStudio; * Familiarity with major media platforms: Google Marketing Platform (DV360, SA 360, GDN, YouTube, and Search), Meta, TikTok, and programmatic platforms; * Preferred experience working at advertising agencies or in media planning. **Additional Information** Work Location: Barra da Tijuca \- RJ (Montreal Building) Working Hours: 40 hours per week, Monday to Friday, from 9 a.m. to 6 p.m., with flexible options between 8 a.m. and 5 p.m. **At YDUQS, you’ll find:** * **Tuition scholarships** up to 100% for employees, legal dependents, and affiliates (parents, siblings). Up to three scholarships may be used simultaneously; * **Medical assistance**, fully subsidized for the employee and partially for family members, with employee responsibility for co-payment; * **Dental assistance**, optional, to support your oral health; * **Meal allowance or food voucher**, with choice to suit your needs; * **Wellhub or Totalpass**, offering flexible gym options; * **Wellz**, a mental and emotional well-being platform providing diverse support—including online individual therapy; * **Wellness and benefits club**, featuring a dedicated program with exclusive advantages; * **Flexible dress code**, promoting our diversity; * **Life insurance;** * **SESC membership;** * **Corporate University**, accessible through our exclusive portal, Educare; * **Growth opportunities**: over 60% of current openings are filled through internal selection processes. Hybrid work model applies to all corporate offices of the company. Flexible working hours: We offer a Flexible Hours Policy for corporate administrative employees, allowing work schedules within company-defined time windows—including remote work options. Extended remote work (home office) for new mothers returning from maternity leave, up to three months, depending on role. We believe in the excellence of our education and therefore value graduates from our institutions in our selection processes. Commitment to inclusion: All positions are also open to people with disabilities, reinforcing how much we value diversity. **DIVERSITY**: YDUQS values diversity, and additional information provided in diversity-related fields is highly important to us—please ensure you complete these sections. Have you ever thought about **transforming society** through **education**? Then join Yduqs! Yduqs is an education and technology services group aiming to drive a **quantum leap in quality** for higher education in Brazil. We deliver high-quality education to people across all socioeconomic classes nationwide—and throughout their adult lives. With approximately 1.4 million students, we are among the largest higher education groups in Brazil. With nearly 16,000 employees, we are one of the best companies to work for in the country, according to the EXAME People Management Award 2024. We are ambassadors of Educa2030, the United Nations Global Compact initiative in Brazil, and the only higher education institution worldwide rated "AA" in ESG by MSCI in October 2023—demonstrating our commitment to higher education in Brazil and our ability to generate value for all stakeholders. **PURPOSE** Educate to transform. **VALUES** **Student-Centered Focus** We all work for the student—we are passionate about education. **Ownership Mindset** We act like owners, taking pride in every delivery we make. **Results-Oriented** Every effort delivers real, sustainable impact. **Educational Excellence** We exceed expectations by delivering the highest-quality education and experience across all segments we serve. **People-Centric Culture** We take pride in working here. We develop people and recognize outstanding contributions. **Innovation and Technology** We embed technology into all processes, empowering students, faculty, and employees. **Diversity and Ethics** We do what is right and value differences. **OUR EDUCATIONAL INSTITUTIONS** Ibmec \- IDOMED \- Estácio \- Damásio Educacional \- Hardwork Medicina\- Qconcursos \- Wyden: UniToledo, UniFacid, UniFanor, UniFBV, UniRuy, Faculdade Martha Falcão, UniFavip, UniMetrocamp, Facimp, Faci e Newton Paiva. **We’re transforming education through technology** For us, education and technology are the formula for inclusion. Leveraging the best of each of our institutions, we are building—uniquely—a learning experience that combines quality, scale, broad access, specialization, and seamless integration of in-person and digital modalities. **The industry’s strongest digital ecosystem** * \+ 30 AI-powered solutions scaling across the business * 80% of innovation and technology professionals are internal hires * 150 partnerships with startups and innovative solutions * Deep expertise in student behavior analytics **WHAT YOU’LL FIND HERE?** We rely on professionals who value innovation within a diverse, humble, and ethical environment. Our initiatives always place **the student at the center of decision-making**, as we consider their success our own. With strong **digital culture adoption**, we operate through developing methodologies and content reflecting the challenges and needs of our time. We are guided by a **highly senior and competent leadership team**, ensuring secure strategic direction for the organization. We are committed to addressing the national strategic challenge of Diversity & Inclusion, implementing a **structured program and consistently elevating this topic with senior leadership.** We are obsessed with **employee engagement**, running a structured eNPS program with five squads operating in parallel—focused on continuous improvement of the employee experience. Within three months of launch, we’ve already implemented 14 improvements targeting career development and digital infrastructure. Have you ever thought about **transforming society** through **education**? Then join Yduqs!