Junior Consumer Insights Analyst

Description

Job Summary: Join a growing team as a Junior Consumer Insights Analyst, conducting statistical analyses to support CRM strategies and drive a data-driven culture. Key Highlights: 1. Conduct statistical analyses for CRM strategies 2. Develop and maintain behavioral segmentation models 3. Contribute to advancing the company's data-driven culture Do you want to join a large, dynamic team at a company that never stops growing? If you meet the requirements below, apply now for the **Junior Consumer Insights Analyst** position — we’d love to meet you! **Responsibilities and Duties** * Perform descriptive and inferential statistical analyses on the customer database; * Apply probability concepts and statistical modeling to support CRM strategies: purchase propensity, churn probability, next best action (NBA), and lifetime value (LTV); * Develop and maintain behavioral segmentation models (clustering, RFM, cohort analysis); * Support impact measurement of campaigns and relationship marketing programs (A/B testing, control groups, lift analysis, statistical significance); * Apply survival analysis and recency modeling to identify customers at risk of inactivity; * Extract, clean, and manipulate data using SQL; * Translate analytical findings into clear, actionable recommendations for business areas; * Contribute to advancing the company's data\-driven culture. **Requirements and Qualifications** * Bachelor’s degree in Statistics, Mathematics, Engineering, Economics, Data Science, or related fields (completed or in progress); * Solid knowledge of probability (distributions, Bayes’ theorem, stochastic processes) and applied statistics (hypothesis testing, regression, multivariate analysis); * Intermediate to advanced SQL skills for data extraction and manipulation; * Experience or familiarity with statistical tools (R, Python/pandas/scipy/scikit\-learn or similar); * Ability to communicate technical results clearly and accessibly to non\-technical audiences; **Preferred Qualifications** * Familiarity with Bayesian inference applied to business problems. **Additional Information** Benefits: * Childcare allowance * Birthday day off * Exclusive discounts at Panvel Pharmacy * Rotating parking * Extended maternity and paternity leave * Profit and Results Sharing Program (PLR) * Dental plan (through Employees’ Association) * Health insurance * On-site cafeteria * Charter transportation * Wellhub (discounts at gyms) Caring is at our core. For over 55 years, we have been building a story centered on what matters most: people. Whether through retail, distribution, or our products and services, we are committed to delivering health and well\-being — always and in the best possible way — to our customers, employees, investors, and partners. We work daily to build a more balanced society and environment, always envisioning, above all, the development of a better world. Our mission: Provide health and well\-being to people. Our vision: Be the best in health and well\-being products and services, sustainably and innovatively. Our values: Be ethical, Work collaboratively, Develop people, Deliver excellence in service, Be agile, and Commit to results. The Panvel Group comprises three businesses: The **Panvel Pharmacies**, the largest pharmacy chain in southern Brazil, with over 600 stores selling medicines and hygiene and beauty products. We operate across multiple cities in Rio Grande do Sul, Santa Catarina, Paraná, and São Paulo. Our **Distribution Centers (DCs)**, among Brazil’s leading pharmaceutical distributors and pioneers in this segment nationwide. Our DCs are located in Eldorado do Sul/RS and São José dos Pinhais/PR. The **Lifar Industrial Pharmaceutical Laboratory**, a division focused on developing and manufacturing cosmetics, medicines, and food products. In addition to producing items for major brands, Lifar also manufactures products for Panvel’s private label.