INTERNAL COMMUNICATION ANALYST - UNIFACISA

Description

Job Summary: A professional responsible for disseminating company culture and information flow, ensuring alignment with strategic objectives, values, and company updates, while promoting engagement and transparency. Key Highlights: 1. Internal Communication Channel Management 2. Content Creation and Endomarketing Campaigns 3. Leadership Support and Crisis Communication Management **GENERAL DESCRIPTION**: A professional responsible for disseminating organizational culture and internal information flow. Their role is to ensure all employees are aligned with the company’s strategic objectives, values, and updates. This professional serves as a bridge between leadership and teams, developing content and campaigns that foster engagement, a sense of belonging, and transparency in the workplace. **DETAILED DESCRIPTION**: * Channel Management: Administer and update official channels (Intranet, Slack/Teams, corporate TV, newsletter, digital bulletin boards, and email marketing). * Content Creation: Draft announcements, articles, video scripts, and internal posts, ensuring a humanized tone appropriate for diverse internal audiences. * Endomarketing: Plan and execute incentive campaigns, commemorative date initiatives, and internal events (onboarding, celebrations, results meetings). * Leadership Support: Assist managers in cascading strategic information, helping translate complex goals into clear messages for teams. * Results Measurement: Monitor communication KPIs (channel content recommendation NPS, climate survey engagement, and view counts) to propose continuous improvements. * Crisis Management: Assist in developing contingency plans and sensitive communications to maintain internal stability and trust. * HR Interface: Collaborate with the Human Resources department to strengthen employer branding. * Effective Communication: Support communication strategies aligned with the organization’s purpose and values, considering audience needs and effective communication for each group. **REQUIRED QUALIFICATIONS**: * Academic Qualification: Bachelor’s degree completed in Journalism, Public Relations, Advertising and Marketing, or Social Communication. * Portuguese Language Proficiency: Flawless writing skills, excellent summarization ability, and skill in adapting tone of voice according to audience. * Design Tools: Basic to intermediate knowledge of editing tools (Canva, Adobe Illustrator, or Photoshop) for creating simple visual assets.