COPYWRITER

Description

Job Summary: A professional responsible for translating the brand's identity into words that foster connection, positioning, and sales, ensuring consistency and authenticity in communication. Key Highlights: 1. Develop persuasive texts for campaigns and institutional communication. 2. Create copy that fosters emotional connection and desire. 3. Ensure consistency of brand language across all channels. **Job Description:** ---------------------- We are seeking a professional responsible for translating the brand's identity into words that foster connection, positioning, and sales, ensuring consistency and authenticity in communication. Key responsibilities \-Develop persuasive texts for campaigns, products, and institutional communication \-Translate ideas into clear, simple, and strategic messages \-Ensure consistency of brand language across all channels \-Create copy that fosters emotional connection and desire \-Adapt communication according to audience, channel, and objective **Essential Requirements:** ------------------------------ * Bachelor's degree completed or in progress in Advertising and Public Relations, Marketing, Journalism, Languages, or related fields * Experience in copywriting (marketing, branding, or sales) * Excellent command of the Portuguese language * Knowledge of persuasive writing techniques * Writing ability focused on conversion * Experience producing content for various channels **Desirable Requirements:** -------------------------- * Experience with sales campaigns or product launches * Experience with brand positioning * Knowledge of consumer behavior **Employment Type:** -------------------------- CLT **PwD (Persons with Disabilities):** -------- INDIFFERENT **Benefits:** --------------- * Life Insurance, because safety and peace of mind always come first. * Meal Allowance, as cost-of-living support. * Transportation Allowance, supporting your daily commute with greater convenience. * Exclusive discounts on Ybera products — after all, those who work in beauty also deserve to experience it. **Work Location:** ---------------------- Vitória/ES **Working Hours:** ------------------------ Monday to Thursday, 7:00 AM to 5:00 PM \| Friday, 7:00 AM to 4:00 PM