Market Intelligence Analyst

Description

Job Summary: LIVE! is seeking a dynamic and committed Market Intelligence Analyst to analyze trends, consumer behavior, and data, generating strategic insights for the business. Key Highlights: 1. Analyze data and trends to drive business growth. 2. Collaborate with different departments to implement data-driven decisions. 3. Generate strategic insights that impact the business. LIVE! is looking for a dynamic and committed professional to assume the role of Market Intelligence Analyst in our company. **Requirements:** Bachelor’s degree completed or in progress in Business Administration, Production Engineering, Commercial Management, Textile Engineering, Fashion (with focus on management and market), Data Science, or related fields. Advanced ability to extract and manipulate large volumes of data from relational databases. Proficiency in tools such as Power BI, Tableau, Qlik, or Looker for creating dashboards and analytical reports. Advanced Excel. Understanding of techniques such as regression, time series analysis, hypothesis testing, etc. Ability to build and implement predictive models for analyzing future trends and behaviors. Capability to analyze competitors, market trends, and map growth opportunities. Knowledge of qualitative and quantitative methodologies for market data collection and analysis. Ability to conduct strategic diagnostics of market strengths, weaknesses, opportunities, and threats (SWOT). Analyze data to propose plans and actions that drive business growth. Ability to contextualize data within the company’s industry, understanding nuances of the operational domain. Experience managing and leading intelligence and analytics initiatives, ensuring deadlines and objectives are met. Ability to communicate complex information clearly to diverse audiences, including leaders and stakeholders. Capability to interpret data and generate strategic insights that impact the business. Effective collaboration with various company departments to implement data-driven decisions. **Responsibilities:** Monitoring and analyzing major global and local fashion trends, consumer behavior, and purchasing patterns to provide insights for developing new collections. Competitor studies evaluating product strategies, pricing, and positioning to identify differentiation opportunities and potential market threats. Gathering and interpreting market research data, industry reports, and secondary sources, along with analyzing historical sales data to identify consumption patterns and seasonality. Studying consumer purchasing behavior to support the development of collections aligned with market demand. Developing and updating collection briefs, consolidating information on timelines, themes, style guidelines, and materials. Creating detailed reports on market performance, consumer behavior, and sales insights to optimize product development. Analyzing competitor and market pricing structures and proposing pricing strategies aligned with the target audience. Segmenting consumers based on market data, purchase profiles, and consumption behavior. Monitoring innovations in materials, fabrics, and finishes to ensure differentiation and quality in collections. Participating in events and trade fairs to stay updated on trends, technologies, and competitors, seeking innovations and suppliers. Collaborating closely with styling teams to incorporate trends and consumer needs into collections. Estimating demand for new products based on market data, historical sales, and consumer behavior. Analyzing inventory levels and production cycles for appropriate availability and delivery planning. Evaluating new market niches and consumer segments for collection and product expansion. Collecting and analyzing feedback to adjust collections and marketing strategies. Analyzing and planning demand for physical stores, e-commerce, and partner retailers. All our opportunities are open to persons with disabilities (PCD). LIVE! welcomes you with open arms. Join our team and grow with us! Minimum Education: Bachelor’s Degree * Health insurance * On-site cafeteria * Transportation allowance * Gympass * Running group * 50% discount on LIVE! products purchased via e-commerce * Yoga classes * Partnership with SESI