Description
Job Summary:
We are seeking a creative, strategic, and analytical Marketing Analyst to strengthen the brand’s digital presence while ensuring visual consistency and alignment with communication strategies.
Key Highlights:
1. Strengthen the brand’s digital presence and manage social media content.
2. Collaborate closely with the design team to ensure branding alignment.
3. Monitor metrics, track trends, and create communication materials.
**Description**
We are looking for a Marketing Analyst with a creative, strategic, and analytical profile, capable of seamlessly navigating content creation, design, and various marketing subsystems. This person will be responsible for strengthening the brand’s digital presence, ensuring visual coherence, language aligned with brand positioning, and integration across communication, branding, and performance strategies.
**Responsibilities**
* Plan, create, and manage social media content (Instagram, LinkedIn, and others).
* Collaborate closely with the design team, adapting visual assets, layouts, and formats for different platforms.
* Ensure alignment among social media, branding, corporate communications, and digital marketing.
* Monitor metrics, key performance indicators (KPIs), and propose continuous improvements.
* Track market trends, digital behavior, and emerging tools.
* Create communication materials for corporate events, ensuring alignment with brand identity.
**Requirements**
* Degree in Marketing, Communications, Advertising and Public Relations, Business Administration, or related fields.
* Prior experience in marketing.
* Experience bridging graphic design and social media management.
* Knowledge of marketing subsystems: branding, communications, digital marketing, content, and performance.
* Familiarity with design tools (Canva, Photoshop, Illustrator, and similar).
* Knowledge of social media metrics and results analysis.
* Strong written communication skills, creativity, and organizational ability.
* Proactive, collaborative mindset with strategic vision.
* Availability for 100% on-site work in Alphaville/Barueri.