Social Media

Description

Job Summary: We are seeking a professional to plan, produce, and manage Kaizen’s digital content, enhancing the company’s positioning in the international trade market and strengthening relationships. Key Highlights: 1. Plan and produce strategic digital content for international trade. 2. Manage social media accounts and engage with the audience. 3. Analyze metrics and propose continuous improvements to content. **Welcome to Kaizen!** We embrace the Japanese concept of Kaizen: change for the better. For over 15 years, we have operated in international trade, with a mission to drive continuous improvement in everything we do. Our role is to strategically and efficiently connect companies to the global market—overseeing process administration and review, understanding sales channels, and providing legal and tax advisory services to boost results. At Kaizen, every detail matters. And now, we’re looking for new talents to grow with us on this journey! **Mission:** To systematically plan, produce, and manage Kaizen’s digital content—enhancing the company’s positioning in the international trade market, strengthening relationships, and generating visibility, engagement, and business opportunities. **Responsibilities:** * Strategically plan the editorial calendar, ensuring alignment with Kaizen’s institutional and commercial objectives. * Define topics, themes, formats, and posting schedules for digital channels, ensuring content consistency and relevance. * Produce institutional and commercial content (posts, captions, scripts, texts, and visuals) in accordance with brand identity. * Adapt technical international trade topics into accessible and engaging language, reinforcing Kaizen’s positioning. * Manage posts and interactions on social media platforms, maintaining communication standards and strengthening audience relationships. * Respond to comments, messages, and mentions across digital platforms, applying the official brand voice. * Monitor post and campaign performance, analyzing metrics related to reach, engagement, and conversion. * Interpret digital data and indicators, preparing reports and recommendations for continuous improvement to leadership. * Support the execution of marketing campaigns and institutional initiatives, ensuring cross-channel integration and alignment with overall strategy. * Prepare monthly management reports covering results, learnings, and improvement plans. * Collaborate with Marketing, Sales, and PD teams to align communication topics and joint initiatives. * Research digital trends and industry best practices, proposing content improvements and innovations. * Organize files, spreadsheets, and databases related to campaigns and social media materials. * Track the evolution of the company’s digital channels, contributing optimization suggestions. * Promote continuous improvement of digital content processes, in line with Kaizen’s principles. **What We Require:** * Bachelor’s degree in Communications, Marketing, Advertising, or related fields. * Experience managing corporate social media accounts. * Knowledge of written and visual content production. * Familiarity with digital scheduling and monitoring tools. **What We Consider an Advantage:** * Experience in a B2B environment or in international trade. * Basic graphic design knowledge. * Intermediate English proficiency. * Experience with marketing automation. **What We Offer:** * Meal Allowance * Mobility Allowance * Viva Psychology Program * Profit Sharing