CRM Analyst

Description

Job Summary: CRM professional to develop and measure relationship nurturing workflows, manage marketing campaigns, and analyze data for insights. Key Highlights: 1. CRM expertise, commercial intelligence, and data management 2. Focus on marketing automation (DITO CRM) and Inbound Marketing 3. Analysis of results and creation of reports with insights Description: * Knowledge and experience in CRM, commercial intelligence, and data management; * Logical and analytical reasoning, synthesis ability, and familiarity with CRM KPIs; * Advanced knowledge of marketing automation and CRM tools, especially DITO CRM; * Knowledge of best practices in email marketing and Inbound Marketing; * Completed degree in Business Administration, Marketing, Information Technology, Advertising and Public Relations, Mathematics, Statistics, or related fields; * Advanced Office suite proficiency; * Development (production and copywriting) of relationship nurturing workflows based on customer segmentation; * Measurement and evaluation of campaign results and notification effectiveness (email, SMS, and Calendar); * Creation of email briefings and other communications \+ scripts for product reviews, focusing on inbound / promotional copywriting; * Configuration of email, SMS, and Calendar launches within the CRM tool; * Extraction and analysis of results from executed campaigns; * Performance testing of communications (e.g., A/B testing); * Preparation of reports and presentations, interpreting data and delivering insights; * Collaboration in executing training schedules for sales representatives and managers. 2512250202491935466