Demand Generation Manager

Description

Job Summary: Manage and execute integrated programs to drive pipeline growth, accelerate deal velocity, and optimize customer retention and expansion for large gyms and fitness franchises. Key Highlights: 1. Culture of respect, trust, and belonging 2. Focus on continuous personal and professional growth 3. Part of a collaborative and engaged team Join ABC Fitness and become part of a culture as ambitious as it is authentic. Let’s transform the future of fitness—together! **Our Values** **Best Life** We believe great work starts with great people. That’s why our culture is built on respect, trust, and a sense of belonging. We foster an inclusive environment where every team member can bring their authenticity to work—because diverse perspectives drive innovation and meaningful impact. **Growth Mindset** We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally. **One Team** From day one, you’ll be part of a team that collaborates, celebrates, and cares. We act swiftly, support each other, and have fun along the way. Because when you thrive, we all thrive. **About the role:** We are looking for a Demand Generation Manager to design and execute integrated programs that fuel pipeline growth, accelerate deal velocity, and optimize customer retention and expansion for our large gym customers and fitness franchises. This role is responsible for building and scaling demand generation strategies across inbound, outbound, and partner channels to deliver measurable revenue impact. You will collaborate cross\-functionally with Product, Marketing, Revenue Operations, and Sales to develop acquisition strategies, accelerate conversion, and drive customer lifecycle programs. As the owner of demand generation, you’ll play a critical role in shaping our go\-to\-market engine. This role will primarily support North American go\-to\-market motions and partner closely with US\-based Sales and RevOps teams. **WHAT YOU’LL DO:** * Design and execute demand generation programs across paid, organic, partner, and event channels to drive net\-new lead acquisition and pipeline creation. * Own ABM (Account\-Based Marketing) strategies across our Big Box Gym and Franchise businesses, partnering with Sales to build and execute account\-based nurture flows, pipeline acceleration initiatives, and targeted content syndication. * Support development of multi\-channel campaigns leveraging paid media (Google Ads, Meta, LinkedIn, Reddit), content syndication, email, and events to maximize demand impact. * Drive funnel optimization through lead scoring, nurture sequences, and onboarding/conversion programs that accelerate deal velocity and improve pipeline efficiency. * Leverage ICP profiles, existing content, and sales feedback to create effective email sequences, nurture campaigns, lead magnet content and landing pages. * Partner with SDR/BDR teams to ensure effective lead follow\-up, sales enablement, and seamless handoff of high\-quality leads. * Lead retention and expansion marketing efforts, including cross\-sell, upsell, and customer advocacy campaigns to increase customer lifetime value (CLV) and renewal rates. * Define, track, and report on KPIs including lead volume, MQL\-to\-SQL conversion, cost per lead (CPL), pipeline influenced revenue, account engagement, and ROI. * Leverage marketing automation tools (Marketo, HubSpot, Salesforce) to optimize campaign orchestration and marketing\-to\-sales alignment. * Run experimentation programs including A/B testing, channel mix optimization, and multi\-touch attribution analysis to inform strategy and investment decisions. **WHAT YOU’LL NEED:** * 10\+ years of experience in B2B SaaS marketing, with a focus on demand generation, growth marketing, or ABM. * Bilingual Portuguese/English (required). * Proven success in building and scaling demand generation programs that drive measurable pipeline and revenue. * Strong background in multi\-channel marketing execution, including paid digital, email marketing, content syndication, events, and webinars. * Hands\-on experience with marketing automation, enrichment and nurture and CRM tools (Marketo, HubSpot, Salesforce, Salesloft). * Strong analytical skills with expertise in funnel metrics, attribution modeling, and ROI analysis. * Experience partnering closely with SDR/BDR and Sales teams to optimize lead management and pipeline acceleration. * Familiarity with demand frameworks (e.g., SiriusDecisions Demand Waterfall) and lifecycle marketing best practices. * Strong writing and project management skills. * Proven ability to collaborate cross\-functionally to drive ROI. **WHAT WE OFFER YOU:** * Purpose\-driven company committed to transforming people’s lives through technology, with a values\-based culture centered on Best Life (\#bestlife), One Team (\#oneteam), and Growth Mindset (\#growthmindset). * Disconnect Days — once per quarter, we take a collective pause and enjoy a day off together around the world. \#oneteam * Health, dental, and life insurance. * Meal allowance — usable at both supermarkets and restaurants. * Remote work allowance — assistance with internet expenses. * Gym access subscription app. * Educational partnership offering significant discounts at universities, English schools, and more. * Payroll\-deducted loan program. * EAP — psychological, legal, and financial assistance, always available. * Access to partner discounts, including Dell, Microsoft, and many others. * And more! — so many benefits we can’t list them all here! At **ABC Fitness**, we don’t just build technology—we build communities and transform lives. Here, your work matters, your growth is supported, and your voice is heard. We value diverse talent and encourage you to apply even if you don’t meet every requirement. **ABC’S COMMITMENT TO DIVERSITY, EQUITY, BELONGING, AND INCLUSION** ABC is an equal opportunity employer committed to diversity, equity, and inclusion. Our goal is to create a workplace where every employee, customer, and partner feels valued, inspired, and empowered to achieve their full potential. For us, inclusion isn’t just the right thing to do—it’s a strategic business priority. Learn more at **abcfitness.com.** **About ABC Fitness** **ABC Fitness** is the world’s #1 software provider for fitness businesses of all sizes. With over **30,000 clubs, 650,000 trainers, 40 million members**, and processing over **$12 billion in payments annually**, ABC Fitness delivers scalable, data\-driven solutions to simplify club management and engage members and customers. From **personal trainers, boutique studios, and gyms**, to large international health and wellness chains, ABC Fitness powers your business forward through industry\-leading technology and insights. Innovation is at the heart of everything we do—with solutions like **ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo.** Let’s make your fitness vision a perfect reality—together. Learn more at **abcfitness.com** \#LI\-REMOTE