Digital Performance Analyst - Traffic Manager

Description

Job Summary: A digital marketing professional focused on performance, with experience in campaign management and data analysis to optimize results. Key Highlights: 1. Strategic management of digital performance campaigns. 2. Data analysis for KPI optimization. 3. Lead tracking and nurturing. Description: * Bachelor's degree in Marketing, Communications, Advertising and Public Relations, Business Administration, or related fields. Desirable Qualifications: * Knowledge of SEO (Search Engine Optimization); * Experience managing paid media campaigns (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, etc); * Data analysis courses; * Certifications — Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, etc; * Certifications / Knowledge — Google Skillshop; LeadLovers; RD Station; HubSpot, etc; * Intermediate/advanced Excel proficiency; * Familiarity with Google Data Studio; * Residency in Campina Grande. * Strong oral and written communication skills; * Teamwork ability; * Communicative profile; * Dynamic profile; * Courses related to the field; * Monitoring digital performance campaigns executed by partner agencies; * Developing and executing complementary digital performance campaigns; * Campaign tagging and monitoring; * Analysis of key KPIs (CPC, CPL, ROI, etc); * Daily budget control; * Lead tracking and nurturing; * Sales funnel knowledge; * Strategic digital media planning by channel; * Creative asset briefing and review; * Requesting and creating ad copy for performance ads; * Evaluation and implementation of new digital media spaces; * Generating reports for performance tracking. 2511270202401357846