Digital Performance Analyst - Traffic Manager

Description

Job Summary: A digital marketing professional to monitor and execute performance campaigns, optimizing results and generating reports. Key Highlights: 1. Experience in managing paid media campaigns 2. Knowledge of SEO and data analysis 3. Work experience in digital performance optimization Description: * Bachelor's degree in Marketing, Communications, Advertising and Public Relations, Business Administration, or related fields. Desired Qualifications: * Knowledge of SEO (Search Engine Optimization); * Experience managing paid media campaigns (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, etc); * Data analysis courses; * Certifications \- Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, etc; * Certifications / Knowledge \- Google Skillshop; LeadLovers, RD Station, HubSpot, etc; * Intermediate/advanced Excel proficiency; * Familiarity with Google Data Studio; * Must reside in Campina Grande. * Strong oral and written communication skills * Teamwork ability; * Communicative profile; * Dynamic profile; * Courses related to the field. * Monitor digital performance campaigns developed by partner agencies; * Develop and execute complementary digital performance campaigns; * Campaign tagging and monitoring; * Analysis of key KPIs (CPC, CPL, ROI, etc); * Daily budget control; * Lead tracking and nurturing; * Knowledge of sales funnels; * Strategic digital media planning by channel; * Creative asset briefing and review; * Requesting and creating ad copy for performance ads; * Evaluation and implementation of new digital media placements; * Generating reports to track results. 2512290202491357846